We talk regularly about how the various aspects of Locayta Freestyle Merchandising® work to enhance the success of your online business, whether it be strengthening conversion rates, improving basket order values or increasing the amount of sales you’re generating, but how often do evaluate the system’s use as a whole with all components coming together at once? Today, we’ll be discussing an overview of the 5 layers of functionality on offer at Locayta and how, working together, they can help to dramatically improve your online sales performance.

Locayta Freestyle Merchandising® as a whole…

Here comes the thirty second elevator pitch; Locayta Freestyle Merchandising® is a search and merchandising platform architected with 5 layers of functionality. Locayta offer a collective intelligence approach to online merchandising, with behavioural, metrics, search, visual and personalised merchandising capability. Each layer of functionality is designed to improve your customer’s online experience, increase online sales performance and enhance business management visibility.

The Famous Five…

BehaviouralHeavily based on in-house developed advanced technology, Locayta Freestyle Merchandising® uses behavioural algorithms to ensure the utmost relavency in their online merchandising tools. They are able to track the users behaviour on your site, in real time, and then use such intelligence to make Product RecommendationsThe technology also works to re-target users who have visited your site previously without purchasing and covert them to purchase.

Metrics: Throughout almost all aspects of Locayta Freestyle Merchandising®, the solutions and functionalities draw from metric driven data pulled from your site; not only does this allow for highly customised merchandising solutions, but ones that are designed to use your statistics to improve them. Locayta Balance Factor is one example that uses your own statistical data, anything from profit levels to stock availability, to organise the most beneficial merchandising of product on your retail site.

Search: Locayta’s search functionalities are unrivalled providing an intelligent site search and guided navigation. This involves increasing the usability of the search, dynamically generates refinement options and statistically determines the order of product presentation according to your own preferences.

Visual: A huge element of Locayta Freestyle Merchandising® is visual. Proven to increase online sales by up to 30%, increase basket order values, clicks to purchase and retention rates, the visual merchandising of your online site is one of your most powerful assets.  From banner ads to search results and category pages, the visual presentation of your products can best be served by Locayta.

Personalised: The flexible design of Locayta Freestyle Merchandising®, allows you to ‘build’ your solution to your needs, choosing any or all of the different layers of functionality. Easy to implement with a flexible pricing model, Freestyle Merchandising is accessible to eCommerce businesses of all sizes and budgets.

For more info…

To see the many services on offer in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.