Cross selling and up selling is a key, essential and highly effective online merchandising tool which opens up a world of opportunities for your eCommerce site. Becoming familiar, open and accommodating to the incorporation of such important merchandising elements into your eCommerce site is crucial to keep improving performance. Would you like to see an immediate increase in your conversion rates and average order values? If so, keep reading to discover the possibilities that Locayta could unlock to optimise your online sales potential.

Why cross sell?

Online, cross-selling and up-selling functionality has been proven to increase the revenue performance of websites typically by 15% or more. This is through a combination of improvement in performance in two key areas; the actual rate at which customers are converted to purchase on your website, and the amount of money such customers are spending.

Product Recommendations

Uniquely, Locayta understand the relationship between products as well as using information about the product itself, to recommend similar or related products. In addition, the Locayta Freestyle Merchandising® offer, understands the relationship between products at a user behaviour level, based on what the user has viewed, added to basket or purchased, to make Product Recommendations. This ensures the relevancy and highly increased likelihood of add on purchases, increasing both the overall conversions to purchase (it might be that the customer hasn’t found what they are looking for until the product recommendations are presented to them), as well as increasing basket value significantly with multiple purchases becoming likely.

The details…

Cross-sell and up-sell recommendations can be made available to your customers at any point in their journey on your site; this includes the home page, search results page, product description page, add to basket as well as check-out. The user behaviour is tracked in real-time, with cross and up sell recommendations changing dynamically in response to changes in the products themselves and to changes in user behaviour. The effect is immediate, and results in increased conversion rates and higher average order values.

What they say…

Current Locayta client, Mark Wakeley, change manager at Tesco Clothing says:

“Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values”.

Want more?

Amongst the many services available from Locayta, Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.