Archive for September, 2012


Back in July, we gave you a quick run down of our top ten definitions within the online merchandising space. This week we’re giving another installment to help any keen eCommerce retailers out there, who want to brush up on their facts, to help you learn how to increase your online sales, conversion rates and overall eCommerce performance.

1. Behavioural Re-targeting: Behavioural Re-targeting is a technique used by online publishers, retailers and advertisers to re-target users who leave their websites without making a purchase. It’s a great area of potential for retailers in increasing those conversion rates.
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2. Cart Abandonment: Cart abandonment is when a visitor initiates your checkout process but leaves before completing their purchase. For online businesses with their main goal of selling products, shopping cart abandonment can mean the difference between profitability and loss. A way to combat this is with Behavioural Re-targeting.
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3. Facets: As part of the online search process, facets allow users to browse, search and refine their choices using options such as: Category, Brand, Price-range, Colour, Size, Manufacturer etc. Facets are dynamically created from the product data-set, and there are many ways to manipulate these to your gain as an eCommerce retailer.
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4. Up-Sell: A sales technique whereby a salesperson or system induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. With Locayta, you can look at implementing Product Recommendations to increase basket order values.
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5. Weighted User Journey: Freestyle Merchandising® uses behavioural merchandising algorithms to provide recommendations in real-time based on users’ behaviour on your site; this uses the actions of the customers to develop a tailored user journey to enhance conversions.
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6. Auto-Complete: A customised predictive search tool, also known as, ‘type ahead’ capability, suggesting relevant search terms as the user starts to type their query into a search bar within an eCommerce site. This can help encourage purchases and increase conversions.
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7. Customised Merchandising: A collective intelligence capability, tailoring online sales strategy to the on-site user. This makes use of behavioural merchandising, tracking user behaviour to optimise results from a user visit.
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8. Intelligent Navigation: Locayta Search results are provided within a “Guided Navigation” framework on the web-page, displaying the relevant refinement options (“Facets” see above) available to the user and allowing them to drill-down using those refinement options. This enables the purchase helping users find what they are looking for.
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9. Visual Merchandising: Visual merchandising (also known as “VM”) is the art of displaying merchandise to maximise online sales and has been proven to increase conversions ans basket order values.
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10. Collective Intelligence: Collective intelligence is a shared intelligence that emerges from the unconnected collaboration of users on a website. Locayta’s technologies learn from these and develop merchandising solutions using such intelligence.
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As we all know, one of the most effective ways of increasing the performance of an online retail site is to increase the amount of traffic and visitors it receives. A higher volume of visitors, means a higher proportion of conversions, which means a higher volume of sales. If you’d like to apply this logic to your online website and increase your traffic numbers, read on to find out how Locayta can help you.

Locayta’s SEO Page Builder

Locayta’s SEO page builder dynamically creates SEO optimised pages which in turn increases the traffic to your site. With their uniquely developed technology, Locayta turn internal site searches into highly focused and relevant SEO pages on your site. This dramatically increases the volume of relevant organic search pages to your website and saves the time consuming task of optimising pages within your website manually.

The details…

If regular searches occur within your retail site, Locayta’s SEO page builder can really benefit you and the performance of your retail site. Upon each and every site search, Locayta dynamically create a new page which contains the search query, the search results, along with the most relevant related terms produced from within the search results-set. The resulting pages are presented to online search engines, such as Google, for indexing within their searches.

These new SEO pages are optimised for the Internet search engines, due to the fact that they contain only the most relevant terms that Locayta has extracted from within the results-set in relation to the search query. This provides the most effective, productive and result-achieving  method of creating detailed SEO-friendly pages, which are dictated by your customers, that will increase the organic search traffic to your site.

What’s next?

As the ever more important nature of SEO, search engines and online presence. more and more the retail market are starting to see the potential to achieve huge increases in additional online sales revenue through SEO Page Builder. If you want to be one of the first off the mark, contact Locayta today.

This week news is out that a properly localized eCommerce site can increase sales by up to 10 times. In a booming global market retailers are seeking ever more sophisticated ways to engage, convert and retain customers. Particularly buoyant markets in Europe, Brazil, China and India present all kinds of issues to consider in localization – not least overcoming language barriers and adapting to locally favoured payment methods.

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There’s no denying the unprecedented success Tesco have experienced since venturing into the online arena, so if, as a small and aspiring online business you’re looking for ways to improve and enhance your online offer,  it makes perfect sense to look to such a good example for guidance on how you can influence your offer. Tesco currently employ technology from Locayta Freestyle Merchandising. See how this is making a difference for them.

Tesco first launched online over eleven years ago, and last year they saw a sales increase of 15%, so common sense tells us they must be doing something right. So how have their sales continued to go from strength to strength? Read on to find out how Locayta Freestyle Merchandising is helping achieve just that.

Locayta Freestyle Merchandising and Tesco

So what features from Locayta Freestyle Merchandising have Tesco taken on?

Product Recommendations:

Tesco employ Locayta’s Product Recommendations which help them to increase their online conversion rates by providing highly relevant and personalised product recommendations, one of the most impactfull and effective online merchandising techniques out there. Locayta’s advanced technology works on a real time basis making tailored suggestions using specially designed behavioural merchandising algorithms. These harness the collective intelligence on the user behaviour on Tesco’s site, to make relevant and personal product recommendations enhancing average basket values. These can be set up to work automatically based upon user behaviour.

Locayta Product Accessory Recommendations:

Using Locayta Balance Factor® , the product accessory recommendations help to give Tesco the ultimate control when it comes to the presentation of their product recommendations. Being able to sequence the products in a specific way, results in a smooth, relevant experience for Tesco’s users that will help to convert them into regular loyal customers who know they can depend on Tesco to find what they need.

What do Tesco think?

Mark Wakeley, Change Manager at Tesco, says, “Locayta’s product and accessory recommendations ensure that customers have quick access to the outfits they seek. It’s about offering convenient service, helping customers to choose the ideal look for them, and ultimately increasing conversion rates and order values by pointing them towards extra products that will complement their main choices. Locayta are a great company who take the time to meet with us once a week to look at potential new advances that will tighten our performance further.

For more information on Locayta’s services, visit www.locayta.com today.

When it comes to improving your eCommerce offer, there’s no denying it’s a competitive market out there, so it’s important to pool all your resources in terms of getting it right. There are numerous routes to take and figuring out the best ones can be a confusing time. Below, we’ve summarised the five steps to getting it right…

1. Know your aims: When you’re looking to make improvements to your eCommerce business, it’s important to know what you’re looking for. Think about your eCommerce offer as it stands; what can you improve? What will make your business more successful? Where is there room for improvement? What is your biggest area of concern?

2. Do your research: Now you know which areas of your online business need work, you can begin to look at how to make a difference. Now is the time to really do your research; do you want to implement an upgraded search to help your users find products on your site easier? Or would you like to optimise the presentation of your products and how they are laid out? Another thought could be to try and increase sales with exciting merchandising features like product recommendations?

3. Set key goals: If you’re going to invest in improving the performance of your eCommerce, it’s important to set out clear measurable goals which will help you quantify the success of the services you have decided to opt for. This can be an increase in sales, higher conversion rates, fewer clicks to purchase or higher order basket values.

4. Test and trial: It’s important to try out the technologies you are thinking of investing in, test a demo or see some active examples of how it works, how it can work for you and how it has worked for other clients. Look to eCommerce leaders like boohoo.com, Tesco and Superdry for examples of what to do and what not to do.

5. Take action; Whilst it may be tempting to do your research and sit on it for a while, its important to take action. If you find the right eCommerce merchandising solution, the cost of implementation will be outweighed greatly by the increased return from your improved performance. For this reason, it’s key to take action on the right eCommerce solution for you.

Want more…

If you’re looking at following the steps above, Locayta Freestyle Merchandising is the solution to your eCommerce merchandising problems. Work through your problems, set aims and reach them with a company that is invested in improving your eCommerce performance. Visit www.locayta.com for a FREE DEMO now.

Here at Locayta we’re really proud of the value we add for clients like Tesco Clothing, boohoo.com and Superdry across their search, merchandising and product recommendation functionality. This week, inspired by recent reviews of top ecommerce websites, here’s our own run down of some of our clients’ favourite ecommerce tools and how they’ve increased traffic, conversions and order values for leading online retailers.

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If you’re looking for some quick fire facts about Locayta Freestyle Merchandising®, some of the benefits and how the multi functional merchandising system can help you improve your eCommerce performance, you’ve come to the right place. Below, we’ve gathered together some of the top must-know facts you NEED to know when researching the options when it comes working out how to best optimise your eCommerce platform in the most efficient, successful and beneficial way possible.

The facts…

1. Locayta Freestyle Merchandising® delivers results. The system is proven to increase online sales by 15% – 30% as well as increasing average revenue per site, reduce clicks to purchase, achieve higher retention rates and increased customer satisfaction.

2. Locayta Freestyle Merchandising® drive online sales for clients including Boohoo.comPaperchaseSuperdry.com and Tesco.

3. Locayta Freestyle Merchandising® is based on a collective intelligence approach with five layers of functionality to optimise search results; Behavioural Merchandising, Metrics Driven Merchandising, Search and Search Driven MerchandisingVisual Merchandising and Personalisation and other customised merchandising strategies.

4. 98% of online visitors will leave a website without making a purchase. Locayta Freestyle Merchandising®  uses behavioural re-targeting to market to returning users who have previously abandoned a website without making a purchase.

5. Head of eCommerce at Superdry.com Chris Griffin says, “We undertook extensive research to find a system that could improve our search and merchandising performance, Locayta offered the perfect combination of tools for the job“.

6. Locayta Search learns from what customers search for as well as providing sophisticated features such as: intelligent navigation; predictive type-ahead and the unique Locayta Balance Factor® technology; which allows retailers to adjust search results based on metrics such as margin, popularity, newness to site and stock availability.

7. Mark Wakeley Tesco Clothing, one of Locayta’s clients, says, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do. The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values“.

8. Locayta Freestyle Merchandising® uses specially designed behavioural merchandising algorithms to harness the power of collective intelligence to make relevant and personal Product Recommendations.

Like  BoohooTesco and Superdry, would you like to see your online sales soar? To see Locayta Freestyle Merchandising® in action visit www.locayta.com today.

When it comes to figuring out how best to manage your display advertising, it pays to be well informed about the possibilities out there. Whatever your format, knowing what’s out there technologically, can really help you get the most out of simple advertising options rather than opting for the first thing that comes along. Do you want to maximise the potential results from your display advertising? If so, keep reading.

The difference…

Whilst Locayta Freestyle Merchandising® is a full-function merchandising platform providing several layers of functionality including Visual MerchandisingProduct Recommendations and Locayta Search  to name a few, Locayta also have Behavioural Targeting algorithms which are able to dynamically target visual elements which personalise advertising for each unique page view.

How does it work?

Locayta’s advanced technology analyses the content of each page and consequently assigns weights to relevant, prominent and stand out key words identifying which display adverts are likely be relevant to that particular page. Locayta’s unique behavioural marketing algorithms then track user activity on the site dynamically in real-time, matching their activity profile to the Locayta page analysis to suggest display adverts that would be a good match for that users activity.

As with all elements of Locayta Freestyle Merchandising® , the settings, control and manipulation for your for display advertising can be accessed and amended via the all in one control panel. In this way, this method of managing display advertising is very flexible, and can be configured automatically or changed to your specific needs and requirements. This enables you to optimise your online inventory in a time and resource saving fashion.

Want more?

The many services available from Locayta discussed today come fully integrated into the Locayta Freestyle Merchandising® platform, including Display Advertising, Visual Merchandising, Product Recommendations and Locayta Search. To see them in action and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com.

When it comes to optimising your online platform, there is an endless source of technologies on offer to help you enhance and improve the success of your online offer. The main difficulty in this space is figuring out which ones to take forward, and which to leave behind. That’s why today, we’ve summed up our top ten tips for online merchandising to help improve the success of your online offer. Want to increase online sales between 15 – 30%? Keep reading…

Top Ten Tips…

1. Everything in one placeManaging each element of your online merchandising separately is a time consuming and requires a high amount of resource. With Locayta Freestyle Merchandising®, you have the opportunity to handle many elements and aspects of your online merchandising making it both time effective and economially viable.
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2. Up-selling: If you want to increase the amount of sales made through your online platform, an instant solution is to implement merchandising tools which up-sell to encourage add on purchases. Locayta’s technology places product recommendations alongside product view pages which dramatically increases your average basket values.
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3. Be informed: The best way of improving your eCommerce performance is by listening and learning from your current users. Analysing the behaviour of existing customers is one of Locayta’s specialities, and their latest technology does just this by using behavioural merchandising to suggest add on purchases, as well as personalised search results.
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4. Visual Emphasis: It’s important to appeal to your customers visually online. With a newly developed innovative technology, Locayta can help you dynamically manage the sequence in which your products are displayed according to your commercial objectives. They can even be personalised to your customer behaviour.
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5. Save sales: Many online retailers miss out on many online sales because of simple and easy to solve functionality problems. An example of this is incorrect spelling or mis-typed searches into your website. It’s worth time implementing technology which is able to save these sales and catch incorrect terms to ensure relevant search results are displayed to your customers at all times.
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6. Mobile matters: Mobile shopping is becoming a big market and is set to be a huge thing for 2012 / 2013. As shopping from mobile devices and / or tablets is ever popular, it’s never been more important to be one step ahead of the game with an easy to implement way of extending your online presence to online.
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7. Give guidance: An obvious way of enhancing your online sales is to guide your customers around your eCommerc platform. Help your customers find what they are looking for with an intelligent navigation which gives your customers  options to browse, search and refine their search to their ease.
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8. Super search: Most users who visit your online site will head straight to search. For this reason you MUST ensure that your search connects customers to the products they’re looking for quickly and accurately. This not only increases customer satisfaction, but also commercial points too including click-through rates and conversions.
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9. Stand out advertising: Extending your online reach is an important way of growing your online business. Why not employ an economically viable way of doing this with interactive display advertising that brings your site and purchasing options directly to new audiences?
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10. Everything in balance: We know that as your business develops, objectives and proprities change; introducing  Locayta’s Balance Factor®  technology which enables the ultimate adaptability where you can change your metrics and the way in which your site responds and places your products.
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Want More?

The services discussed today are all available from Locayta, and come fully integrated into the Locayta Freestyle Merchandising® platform on a Software as a Service basis. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Launched by Zak and Jonny Edwards in 2000, Prezzybox.com was one of the original online retail pioneers. A family business right from the start (the name was even picked by their Nan), Prezzybox.com continues to practice the same close knit ethos with a team of just fifteen to run the multi-million pound empire. How? Zak and Jonny have employed a set of ground breaking automated systems, and with the help of online merchandising specialists Locayta, the team is committed to enhancing the consumer experience with the most efficiency possible.

Prezzybox.com & Locayta

With total control at their fingertips, Prezzybox.com use Locayta’s Balance Factor technology, which cleverly adjusts the weighting of search and category results within their site, meaning that as well as responding dynamically in real-time to user behaviour, product displays can be manipulated with their own stock control and promotional strategies. The technology also gives them the ability to create filter criteria to match seasonal promotions, gift categories and internal variables within the business. Most crucially, all decisions are applied automatically across every category, eliminating any margin for error and ensuring that their customers experience accurate results every time.

What they say…

Before discovering Locayta, Zak Edwards at Prezzybox struggled to find a solution to his eCommerce merchandising problem, “It was incredibly cumbersome. We lost hundreds if not thousands of man hours to the task. Our business depends on getting the right products in front of the customer fast. We were constantly aware of the margin for human error across such a broad product range.” Since implementing Locayta’s technology, Zak has been overwhelmed by the results Locayta has delivered which are beyond expectations. “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

Get a slice of the action…

Amongst the many services available from LocaytaLocayta’s Balance Factor comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.