Launched by Zak and Jonny Edwards in 2000, Prezzybox.com was one of the original online retail pioneers. A family business right from the start (the name was even picked by their Nan), Prezzybox.com continues to practice the same close knit ethos with a team of just fifteen to run the multi-million pound empire. How? Zak and Jonny have employed a set of ground breaking automated systems, and with the help of online merchandising specialists Locayta, the team is committed to enhancing the consumer experience with the most efficiency possible.

Prezzybox.com & Locayta

With total control at their fingertips, Prezzybox.com use Locayta’s Balance Factor technology, which cleverly adjusts the weighting of search and category results within their site, meaning that as well as responding dynamically in real-time to user behaviour, product displays can be manipulated with their own stock control and promotional strategies. The technology also gives them the ability to create filter criteria to match seasonal promotions, gift categories and internal variables within the business. Most crucially, all decisions are applied automatically across every category, eliminating any margin for error and ensuring that their customers experience accurate results every time.

What they say…

Before discovering Locayta, Zak Edwards at Prezzybox struggled to find a solution to his eCommerce merchandising problem, “It was incredibly cumbersome. We lost hundreds if not thousands of man hours to the task. Our business depends on getting the right products in front of the customer fast. We were constantly aware of the margin for human error across such a broad product range.” Since implementing Locayta’s technology, Zak has been overwhelmed by the results Locayta has delivered which are beyond expectations. “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

Get a slice of the action…

Amongst the many services available from LocaytaLocayta’s Balance Factor comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.