When it comes to optimising your online platform, there is an endless source of technologies on offer to help you enhance and improve the success of your online offer. The main difficulty in this space is figuring out which ones to take forward, and which to leave behind. That’s why today, we’ve summed up our top ten tips for online merchandising to help improve the success of your online offer. Want to increase online sales between 15 – 30%? Keep reading…

Top Ten Tips…

1. Everything in one placeManaging each element of your online merchandising separately is a time consuming and requires a high amount of resource. With Locayta Freestyle Merchandising®, you have the opportunity to handle many elements and aspects of your online merchandising making it both time effective and economially viable.
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2. Up-selling: If you want to increase the amount of sales made through your online platform, an instant solution is to implement merchandising tools which up-sell to encourage add on purchases. Locayta’s technology places product recommendations alongside product view pages which dramatically increases your average basket values.
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3. Be informed: The best way of improving your eCommerce performance is by listening and learning from your current users. Analysing the behaviour of existing customers is one of Locayta’s specialities, and their latest technology does just this by using behavioural merchandising to suggest add on purchases, as well as personalised search results.
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4. Visual Emphasis: It’s important to appeal to your customers visually online. With a newly developed innovative technology, Locayta can help you dynamically manage the sequence in which your products are displayed according to your commercial objectives. They can even be personalised to your customer behaviour.
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5. Save sales: Many online retailers miss out on many online sales because of simple and easy to solve functionality problems. An example of this is incorrect spelling or mis-typed searches into your website. It’s worth time implementing technology which is able to save these sales and catch incorrect terms to ensure relevant search results are displayed to your customers at all times.
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6. Mobile matters: Mobile shopping is becoming a big market and is set to be a huge thing for 2012 / 2013. As shopping from mobile devices and / or tablets is ever popular, it’s never been more important to be one step ahead of the game with an easy to implement way of extending your online presence to online.
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7. Give guidance: An obvious way of enhancing your online sales is to guide your customers around your eCommerc platform. Help your customers find what they are looking for with an intelligent navigation which gives your customers  options to browse, search and refine their search to their ease.
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8. Super search: Most users who visit your online site will head straight to search. For this reason you MUST ensure that your search connects customers to the products they’re looking for quickly and accurately. This not only increases customer satisfaction, but also commercial points too including click-through rates and conversions.
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9. Stand out advertising: Extending your online reach is an important way of growing your online business. Why not employ an economically viable way of doing this with interactive display advertising that brings your site and purchasing options directly to new audiences?
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10. Everything in balance: We know that as your business develops, objectives and proprities change; introducing  Locayta’s Balance Factor®  technology which enables the ultimate adaptability where you can change your metrics and the way in which your site responds and places your products.
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Want More?

The services discussed today are all available from Locayta, and come fully integrated into the Locayta Freestyle Merchandising® platform on a Software as a Service basis. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.