When it comes to figuring out how best to manage your display advertising, it pays to be well informed about the possibilities out there. Whatever your format, knowing what’s out there technologically, can really help you get the most out of simple advertising options rather than opting for the first thing that comes along. Do you want to maximise the potential results from your display advertising? If so, keep reading.

The difference…

Whilst Locayta Freestyle Merchandising® is a full-function merchandising platform providing several layers of functionality including Visual MerchandisingProduct Recommendations and Locayta Search  to name a few, Locayta also have Behavioural Targeting algorithms which are able to dynamically target visual elements which personalise advertising for each unique page view.

How does it work?

Locayta’s advanced technology analyses the content of each page and consequently assigns weights to relevant, prominent and stand out key words identifying which display adverts are likely be relevant to that particular page. Locayta’s unique behavioural marketing algorithms then track user activity on the site dynamically in real-time, matching their activity profile to the Locayta page analysis to suggest display adverts that would be a good match for that users activity.

As with all elements of Locayta Freestyle Merchandising® , the settings, control and manipulation for your for display advertising can be accessed and amended via the all in one control panel. In this way, this method of managing display advertising is very flexible, and can be configured automatically or changed to your specific needs and requirements. This enables you to optimise your online inventory in a time and resource saving fashion.

Want more?

The many services available from Locayta discussed today come fully integrated into the Locayta Freestyle Merchandising® platform, including Display Advertising, Visual Merchandising, Product Recommendations and Locayta Search. To see them in action and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com.