Here at Locayta we’re really proud of the value we add for clients like Tesco Clothing, and Superdry across their search, merchandising and product recommendation functionality. This week, inspired by recent reviews of top ecommerce websites, here’s our own run down of some of our clients’ favourite ecommerce tools and how they’ve increased traffic, conversions and order values for leading online retailers.

Drawing the crowds with

One of fashion ecommerce’s biggest success stories, needs to stay ahead of trend to attract and retain its fashion-savvy shoppers. Key to their site’s success is the ability to create inventive merchandising displays and tie in with the latest catwalk trends whilst also highlighting new collections, special offers and the latest fashion stories – all within a convenient online shopping experience.

The key win for is Locayta Freestyle Merchandising®‘s ability to opt in manually to create and change their online shop window at a moment’s notice. Ecommer Manager Catherine Turner is a big fan and explains the importance of the functionality. “When a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For us it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

Maximising global opportunities with Superdry

When you’re looking to take your ecommerce business into the global market take a tip from Superdry. Their choice of Locayta to support their ecommerce functionality across 7 international sites was no accident. “We undertook extensive research to find a system that could improve our search and merchandising performance” says Chris Griffin, Superdry’s Head of Ecommerce. “Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multi-lingual basis has generated phenomenal, if not unprecedented success for us. Our international e-commerce strategy has experienced four figure growth since we started using the system”.

Cornering the market with Tesco Clothing

Tesco’s recent commitment to investing in their online clothing offer is shining through via their clean, fast and highly searchable site powered by Locayta. A key driver for conversion rates is Locayta Product Recommendations. Mark Wakeley, Change Manager at Tesco, has seen first hand how this powerful tool can aid customer satisfaction and business growth alike. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the outfit they seek” he says. “Ultimately that increases conversion rates and order values. We’re now moving to the full Locayta system.”

These are just some of the ways in which Locayta is helping ecommerce clients to make a big splash in the online world. If you’re interested in enjoying similar success just get in touch. We”ll be happy to explore how our powerful, flexible and unique SaaS toolkit can help you to boost your business too!

Read more:

Looking into top ecommerce websites, June 2012

Tesco working to improve its clothing offer Juststyle, April 2012