When it comes to improving your eCommerce offer, there’s no denying it’s a competitive market out there, so it’s important to pool all your resources in terms of getting it right. There are numerous routes to take and figuring out the best ones can be a confusing time. Below, we’ve summarised the five steps to getting it right…

1. Know your aims: When you’re looking to make improvements to your eCommerce business, it’s important to know what you’re looking for. Think about your eCommerce offer as it stands; what can you improve? What will make your business more successful? Where is there room for improvement? What is your biggest area of concern?

2. Do your research: Now you know which areas of your online business need work, you can begin to look at how to make a difference. Now is the time to really do your research; do you want to implement an upgraded search to help your users find products on your site easier? Or would you like to optimise the presentation of your products and how they are laid out? Another thought could be to try and increase sales with exciting merchandising features like product recommendations?

3. Set key goals: If you’re going to invest in improving the performance of your eCommerce, it’s important to set out clear measurable goals which will help you quantify the success of the services you have decided to opt for. This can be an increase in sales, higher conversion rates, fewer clicks to purchase or higher order basket values.

4. Test and trial: It’s important to try out the technologies you are thinking of investing in, test a demo or see some active examples of how it works, how it can work for you and how it has worked for other clients. Look to eCommerce leaders like boohoo.com, Tesco and Superdry for examples of what to do and what not to do.

5. Take action; Whilst it may be tempting to do your research and sit on it for a while, its important to take action. If you find the right eCommerce merchandising solution, the cost of implementation will be outweighed greatly by the increased return from your improved performance. For this reason, it’s key to take action on the right eCommerce solution for you.

Want more…

If you’re looking at following the steps above, Locayta Freestyle Merchandising is the solution to your eCommerce merchandising problems. Work through your problems, set aims and reach them with a company that is invested in improving your eCommerce performance. Visit www.locayta.com for a FREE DEMO now.