There’s no denying the unprecedented success Tesco have experienced since venturing into the online arena, so if, as a small and aspiring online business you’re looking for ways to improve and enhance your online offer,  it makes perfect sense to look to such a good example for guidance on how you can influence your offer. Tesco currently employ technology from Locayta Freestyle Merchandising. See how this is making a difference for them.

Tesco first launched online over eleven years ago, and last year they saw a sales increase of 15%, so common sense tells us they must be doing something right. So how have their sales continued to go from strength to strength? Read on to find out how Locayta Freestyle Merchandising is helping achieve just that.

Locayta Freestyle Merchandising and Tesco

So what features from Locayta Freestyle Merchandising have Tesco taken on?

Product Recommendations:

Tesco employ Locayta’s Product Recommendations which help them to increase their online conversion rates by providing highly relevant and personalised product recommendations, one of the most impactfull and effective online merchandising techniques out there. Locayta’s advanced technology works on a real time basis making tailored suggestions using specially designed behavioural merchandising algorithms. These harness the collective intelligence on the user behaviour on Tesco’s site, to make relevant and personal product recommendations enhancing average basket values. These can be set up to work automatically based upon user behaviour.

Locayta Product Accessory Recommendations:

Using Locayta Balance Factor® , the product accessory recommendations help to give Tesco the ultimate control when it comes to the presentation of their product recommendations. Being able to sequence the products in a specific way, results in a smooth, relevant experience for Tesco’s users that will help to convert them into regular loyal customers who know they can depend on Tesco to find what they need.

What do Tesco think?

Mark Wakeley, Change Manager at Tesco, says, “Locayta’s product and accessory recommendations ensure that customers have quick access to the outfits they seek. It’s about offering convenient service, helping customers to choose the ideal look for them, and ultimately increasing conversion rates and order values by pointing them towards extra products that will complement their main choices. Locayta are a great company who take the time to meet with us once a week to look at potential new advances that will tighten our performance further.

For more information on Locayta’s services, visit www.locayta.com today.