Archive for October, 2012


When it comes to expanding your online offering, once you’ve reached a certain point, the next sensible steps lead to exploring new markets and tapping into previously undiscovered areas of possibility. More often than not, this means entering unfamiliar territories including launching into new economies internationally, expanding into different language speaking countries and areas where certain elements of your product offering is unique and exclusive. So how do businesses make such a careful, fragile and significant transition? Keep reading for a real life Locayta client case study and some vital information for online retail owners considering this transition.

The problem…

The interim period during the process of launching your online offering into new markets can be a tricky one. You may want to launch your product offering into a new economy such as Japan or the United States, but aren’t quite at the stage of investing in an entirely new site. Locayta Freestyle Merchandising goes to such lengths in order to help solve this problem and work to bridge the gap for the transition between the two.

The Solution…

There are various online merchandising tools which work to bridge this gap and facilitate the necessary transition to help merchants grow, expand and develop their online business. These include Synonym Searching and Product Prioritisation.

Synonym Searching:

Locayta use synonyms to solve any discrepancies between the lexicon  of the user and that employed within the data. An example might be, a user might search for xmas gifts, while the product data describes products as a great present for Christmas. The usual spelling correction would not be able to correct xmas to christmas or gifts to presents,  however the synnonyms allow your users to find more relevant results, despite not knowing how the terms are phrased in the product data. Synonyms are the easiest way to solve low result searches, and especially moving into new language markets, can make the difference in terms of sales and establishing an audience, during initial launch.

Product Prioritisation:

Locayta’s technology also allows you, the retailer, to manipulate the ordering of products within both category pages and search results. The functionality, called Locayta Balance Factor, combines metrics selected by you, to dynamically generate the sequence of products on your site. If you are newly launching into a country where certain elements of your product offering are unique and exclusive to you, this technology allows you to highlight this on an automated basis, rather than manual input. This makes the difference in terms of identifying yourself within a new market and standing out from the crowd to your customers.

Case Study

A key challenge for clothing brand Superdry.com, has been to create intelligent, inspiring search and merchandising functionality on a multi-lingual platform across seven international sites. This is what they had to say…

“We were impressed by Locayta’s unique ability to achieve fully automated visual merchandising and fast multi-lingual search results no matter what the geographical location. We felt they were head and shoulders above the rest. Locayta offered the perfect combination of tools to control our search and merchandising. Their technology delivers the same high grade performance regardless of which country the site is operating in. We have experienced some real wins – our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. The ability to maintain superior search and category performance on a totally multi-lingual basis has generated phenomenal, if not unprecedented success for us. Our international e-commerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months.”

Find out more…

Contact Locayta TODAY to find out more!

There are many rules and regulations, yays and nays and dos and don’t-dos within the online merchandising arena, but when we get back to basics, the ability to help your customers find what they’re looking for must come at the top of your priority list. Many solutions are available out there when it comes to online merchandising which work to aid this process getting the best results from your customers, but what are they? We’re discussing the features available from Locayta Freestyle Merchandising today…

Locayta Search

The first step is to ensure your current on-site search is up to scratch. Ask yourself, is your search performing to the optimum level? Locayta eCommerce search consistently learns from what your users enter into the search box, constantly improving and developing search results in line with what works well for your customers. Using this data, the search dynamically updates its results to deliver optimum selections connecting customers to the right products, quickly and accurately, increasing customer satisfaction and site click- through rates.

Intelligent Navigation

The level at which you are guiding your customers around your site is the next thing to look into. Are your customers provided with an instinctive, easy to use and helpful selection of options to narrow down their product selections? Locayta Search presents products and search results within a “Guided Navigation” pre-determined by you the retailer, or generated dynamically learning from the user behaviour on your site. This significantly increases the usability of site search resulting in an increase in conversion rates and average order values.

Auto Complete

Do you have any special personalised features available to your customers? The Auto complete functionality intelligently suggests products and alternative search terms based on the collective intelligence of your site users and your product catalogue, optimizing your available product data. This not only works to increase your conversion rates, but also optimises new audiences and guides customers into their search.

Spell Correction

Does your current site search facilitate users of different markets or dialects?  Spell Correction by Locayta catches the many miss-spellings typed into your on-site search engine, understanding even the most vague search terms and never failing to deliver results.

Start your optimised search here…

Amongst the many services available from LocaytaLocayta Search comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

The only way, as an industry, we can continue to develop, grow and enhance our online merchandising strategies is to learn from user behaviour and in turn modify our merchandising practices to improve performance. Behavioural Merchandising does just this, influencing several layers of the online merchandising model. Below, we’ll be exploring these Behavioural Merchandising techniques, and how they can help you to give your eCommerce business a boost.

Locayta Behavioural Merchandising

Behavioural Merchandising uses advanced algorithms to produce relevant product recommendations in real time live on site, as well as being able to manipulate display advertising. By tracking the users behaviour on site, the technology makes recommendations based upon what has been searched for, viewed, added to basket and purchased by the user in relation to both that users’ previous actions and the actions of all the other users of the site. In the same way, the technology analyses the content of the page, prior to generating a display advertisement. This insight is enables you to target specific customers with specific displays.

Locayta Behavioural Targeting enables you to re-engage effectively with your users, generating higher conversion rates, whilst lowering acquisition costs;  it’s more effective to market to someone who has already shown interest in a product on your site, than to attract new users.

Reviews…

Locayta have a whole host of successful eCommerce clients who are currently live with the Behavioural Merchandising technology. Here’s what some of them had to say…

Catherine Turner, eCommerce manager at Boohoo says, “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality”.

Ecommerce manager Fabrice Druelle at The British Museum Company says, “Locayta offered us a tool we simply couldn’t find elsewhere,” he says. “We have re-skinned our site to make maximum use of product recommendations and give visitors a whole new look and feel with more cross selling opportunities. You can really play with the technology”.

For PrezzyboxLocayta has delivered results beyond expectations. “It’s been a revelation,” says Founder and Managing Director Zak Edwards, “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix“.

More?

Amongst the many services available from LocaytaBehavioural Targeting come fully integrated into the Locayta Freestyle Merchandising® platform. To see Behavioural Targeting  in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

When it comes to this time of year, retailers’ sale predictions always head in the upwards direction, and they’re by no means marginal. We’re nearing November, which is only one month before festive season hits, and there’s no denying that Christmas is viewed as a real opportunity for a period of boom for retailers, and increasingly more so online. In January, research by the Guardian, suggested that online retail soared in December 2011, even if the physical high street struggled. Shoppers spent £8 billion over the internet an increase in 16.5 %  over the same period in 2010. eCommerce accounts for 17% of the total UK retail market and according to sources, is set to increase with the relentless rise of mobile commerce.

With this in mind, there’s no doubt that the festive period presents an unrivaled merchandising opportunity for online retailers. Rather than channeling all your efforts into manual processes or individual projects to help with your online merchandising, why not consider implementing a full on merchandising system which will really maximise your potential over the Christmas period?

Display Advertising

During this time period, your display advertising will be of utmost importance. You’ll probably already personalise and tailor your advertising banners to promote your best seasonal offers, but Locayta’s functionality is different. As a fully functional merchandising platform, Locayta Freestyle Merchandising® provides several layers of functionality including Visual MerchandisingProduct Recommendations and Locayta Search, but on top of this, the platform uses Behavioural Targeting algorithms which are able to dynamically target visual elements which personalise your display advertising for each unique page view.

This is the perfect technology to help you tailor your display advertising, whether is be special offers, one off promotions or selective product ranges, to the correct and likely to purchase customers. Locayta analyses the content of the page, prior to generating the display advertisement. This insight is enables you to target specific customers with specific displays; this can be anything from pinning down festive menswear customers, nailing that party dress wear audience or even gift guide shoppers. The technology also allows for easy edits and post messages which can be scheduled to appear for certain customers, as well as at certain times of day.

The next steps…

The many services available from Locayta discussed today come fully integrated into the Locayta Freestyle Merchandising® platform, including Display AdvertisingVisual MerchandisingProduct Recommendations and Locayta Search, all of which work to enhance your merchandising over the festive period. To see them in action and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com.

In our experience many retailers who are new to ecommerce don’t fully appreciate the potential to achieve sophisticated online merchandising techniques. Although basic ecommerce engines are confined in their ability to adapt to consumer demand, even a  standard site can perform to a whole new level if you plug in Locayta Freestyle Merchandising®.

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Whilst there are many advantages to Locayta Freestyle Merchandising®, there are none more important, impactful or beneficial than the economically time-saving properties of the feature set. The technologies, which serve to increase bottom line numbers, such as conversion rates and basket order values, provide an enhanced user experience at the same time as cutting down time wise on existing and more traditional merchandising solutions. It’s all about making your website work for you, in a way that works for you. Want to find out how? Keep reading.

Cutting man hours – How?

Locayta’s technologies, developed by the team in house, are advanced in providing a variety of automated features which work to help retailers manage their day to day workings online in a more efficient, time saving and economically viable way. We’ve outlined a few of these below…

– Uniquely, unlike many other merchandising solutions, Locayta Freestyle Merchandising® works as an integrated marketing tool within your platform, operating from one single control panel. This not only reduces the need to outsource to third parties, incurring costs in terms of both time and money, but it also delivers increased operational control, accuracy and efficiency.

Locayta Balance Factor® technology is behind many of the time saving effects of Locayta Freestyle Merchandising®. Exclusively available at Locayta, the Balance Factor® functionality allows retailers to pre-determine the exact sequence of products within pages on site; this spans both search results pages and category pages, giving utmost control. This works by combining several different metrics selected by the retailer, such as popularity, price, margin, newness to site and stock availability, to dynamically generate the sequence of products on category pages. The ability to select these pre-determined “Balance Factors” is a huge time saving method, whilst gaining optimum results, compared to traditional manual actions.

– Many merchandising solutions include product recommendation functionality, but the ability to generate such relevant, personalised and tailored recommendations dynamically is unique to Locayta. Locayta Product Recommendations are generated in real time using behavioural merchandising algorithms making use of the intelligence gathered on the actions made on site, to make relevant and personal suggestions. Once configured, the recommendations occur automatically and are updated in real time taking into consideration data such as viewing, adding to basket and purchasing, to make product recommendations.

– SEO is undeniably a huge element to any online retail business, and succeeding within this area can be a case of make or break. Because of this, Locayta have developed an SEO page builder, which dynamically creates SEO friendly pages to increase the traffic to your site. Using keyed in search terms that occur on site, Locayta dynamically creates a new page containing the search query, the search results and the most relevant related terms discovered from within the search results-set. The resulting pages are presented to the Internet search engines for indexing.

Moving forward…

Whether it’s the one single control panel, Locayta Balance Factor, Locayta Product Recommendations or SEO that is taking up the most hours in your business, it’s guaranteed that Locayta can help make economical cuts in those areas. Want to see it in action? Contact Locayta about a FREE DEMO today.

Magento Logo

Magento Logo (Photo credit: Wikipedia)

We all know that once you’ve found the right platform to host your eCommerce offering, changing and moving to another provider will be the last thing on your to do list. And why, once you’ve found the right one for you, should you consider such an overhaul? This week, we’re talking about Magento, and how Magento users can still benefit from the services available at Locayta Freestyle Merchandising, without switching platforms.

It comes as no surprise that Magento is currently going from strength to strength with its intuitive and highly flexible software. As an official partner of Magento, we’re extending their offering with a newly launched, fully compatible version of Locayta Freestyle Merchandising® which you can plug straight into your Magento system.

What are the benefits?

Compatibility: The Locayta Freestyle Merchandising system is specifically designed to work in conjunction with Magento and as an official partner, such high level of compatibility allows retailers to immediately benefit.  The easy plug in, allows users to access all functions. It’s a case of download, configure and go!

Accessibility: The high level of compatibility discussed, gives retailers an unrivalled accessibility the full Locayta Freestyle Merchandising feature set. This spans across advanced product recommendations, effective visual merchandising and intelligent on-site search.

Tailored Merchandising: Locayta Freestyle Merchandising provides a real solution to the age old eCommerce problem of being able to offer unique, tailored and personalised merchandising online.  Locayta’s highly flexible feature set enhances the ability to engage with your users like never before using reactive behavioural analysis and dynamic capabilities in real time.

Improved User Experience:  Locayta’s plug in enables a highly improved user experience, including  spell correction, auto-complete search, visual merchandising and product and accessory recommendations.

Achieves Results:  Locayta Freestyle Merchandising has been proven to substantially increase both conversions and basket values. It also works to optimisie search results, product presentation and product recommendation, resulting in satisfied customers, increased revenue and enhanced business management.

Economic: As well as the positive impact upon results, the highly compatible Locayta Freestyle Merchandising system dramatically reduces manual hours behind the scenes within your eCommerce business. With a Sales and Service set up, the system pays for itself.

Get Started…

If you’re live with Magento, you can be sure you’ll be fully compatible with the Locayta Freestyle Merchandising plug in. On top of this you’ll be fully eligible for the automatic upgrade applications and will receive all the support you need. If you’re a Magento user looking for the next opportunity to improve your eCommerce business, contact us today.

In online retailing – just as in any retailing – customer data is vital. That’s not some kind of closely guarded secret. It only takes common sense to see that the profile, preferences and spending levels of your customers should be informing your retailing strategy. Yet all too often valuable customer information can end up gathering dust on a shelf rather than working hard to boost your profits.

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Exciting news greets us this week – Locayta have been nominated and short-listed as Retail System’s Online Technology Vendor of the Year! Retail Systems is the leading technology title for the UK retail sector at the moment, and they really know their stuff when it comes to seeding out the weak from the chaff within the online retail space.

The award, presentation of which takes place on 24th October 2012 in London, recognises an online technology vendor who has excelled in its field, implementing innovative technology into retail organisations over the last twelve months. The judges were looking to see how the company’s technologies have led to an improvement in the overall efficiency of a retailer’s operations.

Why Locayta?

In an industry where 98% of site visits end without a purchase, there has been an urgent need to develop eCommerce technologies that provide intuitive, enticing and tempting shopping experiences within the online retail sector. So how have Locayta filled this much needed space in the market?

A brand new approach to the practical functionalities of eCommerce was the only answer, and Locayta Freestyle Merchandising® did just that. The technology enables retailers to have a highly powerful element of control within their online merchandising, providing personal online user experiences that have proven to increase essential bottom line numbers including conversion rates and average order values for their highly successful clients including Superdry, boohoo.com and Tesco.

With a flexible pricing model based upon a Software as a Service basis, Locayta Freestyle Merchandising® involves simple and easy to integrate plug ins, making them effective in terms of time, resource and financials. Locayta are known for their close knit, adaptable and ever improving client relationships developing tailored solutions from client to client. The unique offering which provides retailers with the ability to configure and control all aspects of their visual merchandising, product recommendations, search and navigation functionality all from one platform, the technology enables retailers to refine and streamline their e-commerce strategy with outstanding results.

Wish us luck!

With the awards only a few weeks away, we’ve got high hopes for the upcoming awards. For more information on the event, or on attending check out the Retail System’s site here. For more information on the soon-to-be award winning services available at Locayta, visit our website here. Wish us luck!

Market leader in e-commerce technology Magento is enjoying significant growth during Autumn 2012. In September reports were published confirming that Magento is enjoying a 31.4% market share across all versions of the platform, with an impressive 125,000 businesses worldwide choosing the provider to power their e-commerce sites.

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