The only way, as an industry, we can continue to develop, grow and enhance our online merchandising strategies is to learn from user behaviour and in turn modify our merchandising practices to improve performance. Behavioural Merchandising does just this, influencing several layers of the online merchandising model. Below, we’ll be exploring these Behavioural Merchandising techniques, and how they can help you to give your eCommerce business a boost.

Locayta Behavioural Merchandising

Behavioural Merchandising uses advanced algorithms to produce relevant product recommendations in real time live on site, as well as being able to manipulate display advertising. By tracking the users behaviour on site, the technology makes recommendations based upon what has been searched for, viewed, added to basket and purchased by the user in relation to both that users’ previous actions and the actions of all the other users of the site. In the same way, the technology analyses the content of the page, prior to generating a display advertisement. This insight is enables you to target specific customers with specific displays.

Locayta Behavioural Targeting enables you to re-engage effectively with your users, generating higher conversion rates, whilst lowering acquisition costs;  it’s more effective to market to someone who has already shown interest in a product on your site, than to attract new users.

Reviews…

Locayta have a whole host of successful eCommerce clients who are currently live with the Behavioural Merchandising technology. Here’s what some of them had to say…

Catherine Turner, eCommerce manager at Boohoo says, “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality”.

Ecommerce manager Fabrice Druelle at The British Museum Company says, “Locayta offered us a tool we simply couldn’t find elsewhere,” he says. “We have re-skinned our site to make maximum use of product recommendations and give visitors a whole new look and feel with more cross selling opportunities. You can really play with the technology”.

For PrezzyboxLocayta has delivered results beyond expectations. “It’s been a revelation,” says Founder and Managing Director Zak Edwards, “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix“.

More?

Amongst the many services available from LocaytaBehavioural Targeting come fully integrated into the Locayta Freestyle Merchandising® platform. To see Behavioural Targeting  in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.