There are many rules and regulations, yays and nays and dos and don’t-dos within the online merchandising arena, but when we get back to basics, the ability to help your customers find what they’re looking for must come at the top of your priority list. Many solutions are available out there when it comes to online merchandising which work to aid this process getting the best results from your customers, but what are they? We’re discussing the features available from Locayta Freestyle Merchandising today…

Locayta Search

The first step is to ensure your current on-site search is up to scratch. Ask yourself, is your search performing to the optimum level? Locayta eCommerce search consistently learns from what your users enter into the search box, constantly improving and developing search results in line with what works well for your customers. Using this data, the search dynamically updates its results to deliver optimum selections connecting customers to the right products, quickly and accurately, increasing customer satisfaction and site click- through rates.

Intelligent Navigation

The level at which you are guiding your customers around your site is the next thing to look into. Are your customers provided with an instinctive, easy to use and helpful selection of options to narrow down their product selections? Locayta Search presents products and search results within a “Guided Navigation” pre-determined by you the retailer, or generated dynamically learning from the user behaviour on your site. This significantly increases the usability of site search resulting in an increase in conversion rates and average order values.

Auto Complete

Do you have any special personalised features available to your customers? The Auto complete functionality intelligently suggests products and alternative search terms based on the collective intelligence of your site users and your product catalogue, optimizing your available product data. This not only works to increase your conversion rates, but also optimises new audiences and guides customers into their search.

Spell Correction

Does your current site search facilitate users of different markets or dialects?  Spell Correction by Locayta catches the many miss-spellings typed into your on-site search engine, understanding even the most vague search terms and never failing to deliver results.

Start your optimised search here…

Amongst the many services available from LocaytaLocayta Search comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.