Within the online merchandising arena, everyone’s needs are different. Understanding this and going on to establish how to meet those needs is key to a successful merchandising solution. Today, here at Locayta, we’re announcing our first Business to Business customer who has gone live with Locayta Freestyle Merchandising, office product suppliers Paperstone, who are a testament to just that.

Business to business

Having a business to business element to your online offering as well as a business to customer facing one, is no mean feat; the nature of providing dynamic, changeable and versatile functionalities on one website is a complex demand on any merchandising system, alongside meeting the usual merchandising demands of a straight forward online offering. Being the first B2B client of Locayta’s, Paperstone are extreemly technically savvy putting Locayta through their paces when it came to developing a merchandising solution to meet their complex needs. So what did they come up with?

The functionalities

In order to accommodate the complex requirements from Paperstone, Locayta have gone live with both Site Search and Visual Merchandising feature sets.

Site Search

To accommodate the complex demands of the Paperstone business offering, they have opted for Locayta eCommerce search. This differs from traditional search in it’s ability to constantly learn from what users are searching for; dynamically, it regularly develops and programmes it’s own search results in accordance to the successful conversions for existing users to deliver optimum options which significantly increase purchase probability. Such innovation spreads across many of the Locayta eCommerce search areas which Paperstone have adopted. From Intelligent Navigation, which presents results within a “Guided Navigation” pre-determined by them or generated dynamically learning from user behaviour, Auto-completeSpell Correction, and Balance Factor®, which manipulates the ordering of your search results to achieve business objectives set by you, or, once again, dynamically learnt from user behaviour.

Visual Merchandising

Locayta’s Visual Merchandising tools are set to help Papertstone to organise the appearance of their online offering. The Balance Factor, which will help them determine the exact sequence of products on a page, Brand Adjacency and Behavioral Targeting  features to name a few, will work to drive the display of visual elements on their site from banner advertisements, to product display, search results and product positioning to increase conversions.

Next steps…

Whether it’s business to business needs or anything else, if you have a complex model that requires personalization, development and problem-solving thinking, look no further. Paperstone’s complex business to business model is a testament to the flexibility of the Locayta team, their adaptability, support and expertise within the area. It also exemplifies the strength an malleability of the Locayta product and what it can do, even in the mos extreme circumstances. Amongst the many services available from Locayta, both Locayta Search and  Visual Merchandising come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.