Last week we decided to breakdown our online merchandising advice into three easy to digest bites per week. Today we’re doing the same with the second in our series on how to take your online merchandising to the next level. When it comes to merchandising your online platform, the number of different angles to take, approaches to make and methodology to apply are endless. Narrowing these down, and deciphering which direction to take is no mean feat. That’s why this week we’re presenting our top three best practice tips to help push your eCommerce business forwards. Check them out below…

Guide your users

If you want to increase your conversion rates and manoeuvre your visitors into the direction of purchase more successfully, you’ll need to consider implementing a merchandising feature into your eCommerce platform that guides your users intelligently towards the purchase path. Locayta’s Intelligent Navigation framework does just this with their Guided Navigation. This provides eCommerce websites with the ability to offer their users a framework which features relevant refinement options allowing them to easily drill down their search. Such options can be dynamically generated from any data set allowing your users to browse, search and refine by category options such as Category, Brand, Size, Colour and so on. Significantly increasing the usability and effectiveness of site search online results in increased conversions and average order values.

We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

Locayta client Zak Edwards at Prezzybox.com

Keep Control

With so many merchandising solutions available out there, and if you’re sourcing different ones from many different providers, it can be difficult to monitor the effectiveness and success of the technologies, as well as balance the most cost efficient solutions for you. Locayta is different. Their merchandising features, which spans everything from product recommendations to enhanced search, are all managed from one single control panel, meaning you can really decipher the most effective solutions for you. Not only this, but this gives you the ability to really tailor your merchandising solutions taking forward the most effective tools for you.

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice.

Catherine Turner, eCommerce Manager at boohoo.com

Keep Developing

Within the online merchandising world, there’s no sitting still. In such an ever changing sector, the need to keep developing, improving and moving on your merchandising solutions has never been more essential. Locayta pride themselves in their work ethic, keen to consistently develop their solutions, and work with retailers to provide tailored solutions, is unrivaled.

Implementation was great – very flexible and amenable. Locayta’s people can speak our language, easily translating between technical detail and layman’s terms. They’re receptive to our ideas and happy to include our suggestions for further technological development“.

Zak Edwards at Prezzybox.com

Find out more…

If you’d like more information on Locayta’s Intelligent Navigation, Control Panel or developing work ethic, visit Locayta.com today.