All online retailers have key aims and objectives they’d like to achieve with their eCommerce business. Most of these will span around key measurable statistics such as conversion rates and average basket order values. Whilst these measurables are individually workable and viable to increase with specific online merchandising strategies, extending your online reach can work across the board to give your bottom line numbers a nudge in the upwards direction. More exposure, and therefore users, leads to a more economically viable business maximising your potential reaching the widest audience possible. Find out how to do just this with Behavioural Targeting below…

Behavioural Targeting

The ability to target those users who have previously abandoned your website without making a purchase means you can really re-capture that audience to your own benefits. Targeting this audience has a much more likely higher success rate in terms of conversions, compared to trying to capture an entirely brand new one. Locayta’s technology analyses the previous interactions on site to produce relevant, tailored and highly personalised merchandising features to your returning customers. This spans many different remits within the Locayta portfolio. Firstly directing customers to products you know they’ll be likely to be interested in based upon past user behaviour through enhanced and targeted search results; dynamically reactive, Locayta’s search goes beyond all others in providing retailers with the ability to produce results based on the success of previous interactions on site. In a similar way, the same high relevancy and accuracy is applied to their Product Recommendations, which use behavioural algorithms to suggest add on purchases in real time.

Case Study?

Want to see the merchandising tools in action? Here’s what Locayta client and eCommerce manager at The British Museum Company,  Fabrice Druelle had to say…

Locayta offered us a tool we simply couldn’t find elsewhere. We have re-skinned our site to make maximum use of product recommendations and give visitors a whole new look and feel with more cross selling opportunities. You can really play with the technology. It’s totally adaptable to our product range and complex merchandising structure. We’re gearing up to tap into the system’s true potential with plans to roll out the full merchandising and search platform in the coming months. It’s an exciting time.

What’s next?

Amongst the many services available from Locayta, Behavioural Targeting comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit today.