The increase in the quantity, quality and regularity of sales through your online platform lies at the heart of the aims of most eCommerce businesses. The ability to give your sales a boost can be game changing for an upcoming, aspiring and ambitious young eCommerce business, and using all tools at your disposal really ensures you are doing your best to support your online offering and maximises your potential for now and the future. Check out some of our online merchandising tips below…

Product Recommendations…

Product Recommendations are a regular feature within most online merchandising sets, but the dynamic, targeted and advanced nature of the ones on offer from Locayta are unrivalled. This tool is one of the most instantly effective and measureable functionalities out there, and responding automatically and learning from user behaviour such as previous search terms and the success of previous recommendations, the system has a unique ability to develop it’s own performance to maintain at the optimum level.

Site Search…
A technologically advanced search works to help your customers find what they’re looking for, and Locayta’s is designed specifically to do just this. Learning from the search terms keyed into your online platform, the Locayta Search provides highly optimised results, as well as intelligent features like guided navigation, predictive type ahead and spell correction. It also uses Locayta’s unique Balance Factor which allows you to weight your search results by set variables decided by you, such as margin, newness and stock availability.

Visual Merchandising…

The visual appearance of your online store is just as important online as it is with real life physical stores. Presenting your products in a visually appealing way has been proven to increase sales and drive conversions with real impact. With the ability to be configured both automatically and dynamically, Locayta’s Visual Merchandising functions span from the sequencing of products on category and search results pages, right through to Brand Adjacency, Behavioural Targeting and highly targeted Display Advertising.

What our clients say…

ECommerce Manager, Zak Edwards ofLocayta client, Prezzybox.com, is active proof of the effect Locayta’s technologies can have on online sales. He said…

We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

The next steps…

Amongst the many services available from Locayta, Visual Merchandising,  Site Search and Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.