Archive for December, 2012


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Post Christmas, shoppers around the world go crazy for the big discounts, crazy reductions and huge bargains and this year more than ever online as UK consumers are visiting retail websites in record numbers. Experian announced this week that visits to websites peaked at 107 million visits on Christmas Day, up 86% from the previous year. Many big high street names recognise the power of online shopping and started their sales on their websites on Christmas Day, causing a record number of consumers surfing the web for bargains. During this period of a high surge in interest from shoppers online, why not maximise your potential with advanced online merchandising from Locayta?

Take the opportunity

Locayta Freestyle Merchandising® provide a varity of online merchandising technologies which help online retailers to optimise their sales performance, and this time of year provides a real opportunity for new clients. Currently working with hugely successful online merchants including Boohoo.com, Superdry.com and Paperchase.co.uk. Check out some of the ways below…

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Intelligent Navigation: Locayta’s intelligent navigation presents internal search results within a “Guided Navigation” framework which provides advanced facet refinement options to connect your users with your products as efficiently as possible.

Product Recommendations: Locayta implements highly personalised and advanced product recommendations on your website using behavioural algorithms to increase conversion rates and basket order values.

Product Sequencing: Visually, the placement of product within a retail site is of upmost importance. Locayta’s Balance Factor tools allow retailers to determine the exact sequencing of products on both search results and category pages.

Display Advertising: Locayta provide individually targeted display advertising for each unique page view offering highly personalised and targeted advertising formats.

Behavioural Targeting: Locayta’s technology here allows retailers to re-engage with users generating higher conversion rates with lower acquisition costs.

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What next?

All of the above come fully integrated into the Locayta Freestyle Merchandising® platform and work to enhance your merchandising over the sale period. To see them in action and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com.

Balance Factor and behavioural algorithms

One of the most beneficial methods of online merchandising is to utilize technologies based all around behaviour. Responding to user behaviour which is active on your site and dynamically occurs, is the best way to maximise your potential using research and implementing practices which have proven evidence to produce sound results for your users. Find out how you can increase your bottom numbers such as conversion rates and average basket order values with Behavioural Algorithms below…

Locayta Behavioural Algorithms

Locayta Freestyle Merchandising® uses behavioural merchandising algorithms to enhance your users’ experience by providing personalised product recommendations in real-time based on users’ behaviour on your site. The technology provides both generic recommendations based on the collective intelligence of the site, as well as more personalised recommendations based on an individual’s past and present behaviour. By tracking the user behaviour on site, the technology creates a “weighted user journey” to associate weights to each user action whether it be searched for items, added to basket, checked out or searched for. Product recommendations are therefore based on what has been of interest in relation to both that users’ previous actions and the actions of all the other users of the site.

Case Study

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Want to see the behavioural merchandising tools in action? Here’s what Locayta client and eCommerce manager at Prezzybox, Zak Edwards has to say,

It’s been a revelation.We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

Next steps

Amongst the many services available from LocaytaLocayta Behavioural Algorithms comes fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

The presentation and sequencing of product within online retail is subject to many theories, methodologies and practical applications of online merchandising research. None are more developed and produce the most beneficial results than  Locayta Balance Factor®.

Locayta Balance Factor®

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Uniquely available from Locayta, the Balance Factor®  technology is a highly original online merchandising tool which works with the data on your retail website to set preferences for both the dynamic and manual sequencing of your products online. The technology enables you the retailer to maintain, manage and optimise control over the product display on every single page of your eCommerce platform.

Locayta Balance Factor®  combines rules based metrics with your own chosen retailing priorities, be it price, margin, newness or stock availability, then analyses your priorities and weights search results and category pages accordingly to the optimimum presentation. Locayta Balance Factor® puts you in the driving seat like never before and is specifically designed to help you enhance your sales and conversion rates. As part of the full Locayta Freestyle Merchandising® package, Locayta Balance Factor® has increased sales across the web by up to 19%  for clients, including boohoo.comSuperdry.com and Prezzybox.com .

Some client experiences:

Prezzybox.com

Prezzybox

“It’s been a revelation. We have total control. We use  Locayta Balance Factor® to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

Managing Director, Zak Edwards

Superdry.com

“Locayta offered the perfect combination of tools to control our search and merchandising. Our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. Our e-commerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months.”

Chris Griffin, Head of Ecommerce 

What next?

Amongst the many services available from LocaytaBalance Factor® comes fully integrated into the Locayta Freestyle Merchandising® platform. To see Locayta Balance Factor® in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com for a quick, FREE and easy demo.

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New research has revealed that there is an expected web shopping boom this Monday as Brits are reveled to be a nation of online shoppers. Online retailers are being advised to anticipate a Mega Monday-like surge in online shopping as last minute shoppers go online to purchase Christmas gifts, and thanks to the various platforms available to consumers, they now have more faith in online retailers delivering goods in time for Christmas Day.

With this in mind, there’s no denying that the very much upon us festive period presents a fantastic merchandising opportunity for online retailers. To maximise potential here, why not carefully consider your merchandising options to potentialise your revenue?

Maximise your potential

During the festive period, a time of real opportunity for your retail activity, all aspects of your merchandising will be of high importance. As a fully functional merchandising platform, Locayta Freestyle Merchandising® provides several layers of functionality including Visual MerchandisingProduct Recommendations, Display Advertising and Locayta Search, but on top of this, the platform uses Behavioural Targeting algorithms which are able to dynamically target visual elements which personalise your merchandising for each unique page view.

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This is the perfect technology to help you tailor your display advertising, product recommendations and general visual merchandising whether is be special offers, one off promotions or selective product ranges, to target your likely to purchase customers.

When it comes to display advertising, Locayta’s technology is able to analyse the content of the page, prior to generating the display advertisement. This insight enables you to target specific customers with specific displays; this can be anything from pinning down festive menswear customers, nailing that party dress wear audience or even gift guide shoppers. With visual merchandising, Locayta learns from previous user behaviour and targets both product sequencing and product recommendations intelligently.

The next steps…

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Display AdvertisingVisual Merchandising and Product Recommendations, all of which are available from Locayta, come fully integrated into the Locayta Freestyle Merchandising® platform and work to enhance your merchandising over the festive period. To see them in action and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com.

Whilst traditional physical stores within the retail arena are subject to month long planning, layouts and visual merchandising to entice, guide and influence the customer to purchase, the online equivalent presentation of product within eCommerce is more of an under developed area. As shopping online is a purely visual experience, never has the presentation of product in a merchandising sense, been so important. So how can this be improved and more of a focus be made when it comes to the visual merchandising of your online site? Keep reading to find out.

Product Sequencing

Product Sequencing

Locayta Freestyle Merchandising have worked on a solution to this problem, by providing a feature set of tools which allows retailers to determine the exact sequencing of products on their online platform. The sequencing of your products can be determined by numerous factors, and Locayta Freestyle Merchandising’s technology allows for just this. With a two pronged approach, the technology allows you to consider the presentation of product in terms of statistical metrics which make sense financially, as well as more creative and visual manual influence.

A unique technology developed in house, Locayta Balance Factor, allows you to determine the product sequencing on any page, this can be search results or category pages, using metrics such as stock levels, margin, price and popularity, to ensure you are pushing the areas of most benefit to you as a business. As well as this automation, Locayta provide an additional layer of flexibility hosting tools which allow retailers to manually sequence products according to their visual merchandising requirements; this can be anything from matching colour schemes, trend collections or certain product areas.
In addition to the above, Locayta provide various additional visual merchandising features including Brand Adjacency and Product Recommendations.

Case Study: Boohoo.com

Locayta client Catherine Turner, eCommerce manager at Boohoo, outlines the challenges of fast-paced fashion retailing. “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.”

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What Next?

Amongst the many services available from Locayta, the above capabilities come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Connecting your customer to your product effectively is one of the biggest challenges within the eCommerce environment. Unlike traditional in store merchandising, the online arena presents challenges when it comes to ensuring your customers set their eyes on the perfect dress, lay their hands on that must-have pair of shoes or find the book they’ve always been looking for. So how has Locayta Freestyle Merchandising overcome these issues breaking down the barriers between consumer and product within the online retail arena? Keep reading to find out.

 

Search that learns

When it comes to helping your users find what they’re looking for, it all starts with search. Specialising within on-site internal searches, Locayta Freestyle Merchandising have the most sophisticated search technologies available and provide site search for some of the UK’s largest sites including Tesco.com, boohoo.com and Superdry.com.

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Specifically optimised for finding products on your retail site and as well as providing sophisticated features including predictive type-ahead, spell correction and auto complete, Locayta Search has numerous customise-able elements making them stand out in the market place. Locayta Search learns from what customers are searching for, clicking on and purchasing on site and uses the information to dynamically update and influence future search results on a constant basis. This practice which learns from user behaviour ensures the best results are being presented at all times and enhances the success of your on site search.

In addition, to ensure that Locayta Search can meet certain criteria and deliver certain objectives, Locayta have developed a unique technology, Locayta Balance Factor, which allows you the retailer to stay in full control of your site searches by enabling you to adjust search results on metrics such as margin, popularity, newness and stock availability. Such configurations, which are all maintained from one single Control Panel, allows you to ensure you are achieving certain objectives meaning you are entirely in control of your businesses performance.

Case Study:

boohoo

Catherine Turner, ecommerce manager at Boohoo, says, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.

What’s Next?

To see Locayta Search in action and find out more on how the services can enhance your current online performance, visit www.locayta.com today.

Although eCommerce continues to boom it’s fair to say that retailers are yet to develop a foolproof solution to basket abandonment. Experian’s most recent research has shown that a staggering £1billion worth of online transactions were abandoned by UK online shoppers during 2011. Meanwhile, Econsultancy has confirmed that even Black Friday and Cyber Monday have failed to buck the trend, with  62.31% of shoppers still failing to complete their transactions on these peak online shopping days.

Continue reading

Implementing Product Recommendations within your eCommerce platform is a no-brainer. Simple. Across numerous platforms, merchandising solutions and service providers, Product Recommendations will always come out on top as one of the most highly beneficial merchandising tools out there when it comes to driving sales revenue, increasing conversions and boosting basket order values. So why are they so good? How can they help to increase bottom line numbers? And what are Locayta doing with them that no one else is? Keep reading to find out…

Product Recommendations

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Generally speaking, Product Recommendations will be additional product placements on product detail pages within an eCommerce platform in a bid to increase add on sales and drive additional revenue. Locayta Freestyle Merchandising® take it one step further; by providing personalised product recommendations in real-time on your site. Using specially configured behavioural algorithms, they harness the power of collective intelligence on your site and on your users, to make relevant and personal product recommendations which are highly likely to convert to purchase.

Best thing is, once configured, Locayta’s Product Recommendations will be dynamically generated and constantly updated based upon user interactions on your site. For example such simple actions as viewing, adding to basket and purchasing, will automatically adjust the personalised product recommendations being made on your retail site. With all elements easily within your control, you can set pre-determined preferences if you wanted to push a certain product or price point.

Some examples…

Locayta are currently live with Locayta’s Product Recommendations with many successful eCommerce clients. We’ve gathered some feedback and examples below…

boohoo

Boohoo.com

Catherine Turner, eCommerce manager at Boohoo, is currently live with Locayta’s Product Recommendations,  “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality”.

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Tesco.com

Mark Wakeley, change manager at Tesco Clothing says, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do. The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support”.

What’s next?

To see Locayta’s Product Recommendations in action and find out more on how the services can enhance your current online performance, visit www.locayta.com today.

Magento

If you work within the eCommerce arena you’ll more than likely be aware of Magento. Offering a flexible, scalable and dynamic eCommerce solution for many, The Magento platform is designed to help businesses grow and succeed online. Simple. Trusted by more than 125,000 businesses on a global scale, including some of the world’s leading brands, the platform is a no brainer for most eCommerce vendors. So where does Locayta come in? If you’re up and running with Magento and you’re looking at ways to extend, expand and develop your eCommerce merchandising strategy, you’re in luck. Locayta Freestyle Merchandising provides powerful merchandising tools that slot straight into the Magento platform. Keep reading to find out more.

Magento and Locayta

As a result of the industry partnership between Magento and Locayta, Magento users can now make full use of the merchandising feature set available at Locayta Freestyle Merchandising. As a Magento client, you’ll know that their open source software enables you to control all aspects of your eCommerce site. Locayta is uniquely placed to enhance this service with our own sophisticated technology that can be directly integrated your current Magento system.

What are the benefits?

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Here at Locayta, we specialise in super compelling Product Recommendations, un-rivalled Site Search as well as powerful Visual Merchandising to create the perfect user experience to help our many clients, including TESCO, Boohoo and Superdry, lead to more conversions, higher basket values and loyal customers who return again and again. Such a customisable merchandising strategy requires expertise which lies in our intelligent and powerful algorithms that track and analyse user behaviour to ensure that every result delivered matches your consumer’s needs.

An easy transition…

If you’re already up and running with Magento, tuning in to Locayta’s offering couldn’t be easier. Fully approved, instantly downloadable and ready to slot straight into the Magento system, Locayta’s extensions can be accessed on demand providing the perfect flexible solution to maximise your site’s performance. The easy and seamless transition to incorporate the Locayta Freestyle Merchandising feature set, means you can achieve instantly noticable increases to your bottom line numbers with a competitive ROI and without any changes to your existing Magento platform.

Take action today!

To see Locayta Freestyle Merchandising® in action and find out more on how the services can enhance your current performance with Magento, visit www.locayta.com today.