Implementing Product Recommendations within your eCommerce platform is a no-brainer. Simple. Across numerous platforms, merchandising solutions and service providers, Product Recommendations will always come out on top as one of the most highly beneficial merchandising tools out there when it comes to driving sales revenue, increasing conversions and boosting basket order values. So why are they so good? How can they help to increase bottom line numbers? And what are Locayta doing with them that no one else is? Keep reading to find out…

Product Recommendations

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Generally speaking, Product Recommendations will be additional product placements on product detail pages within an eCommerce platform in a bid to increase add on sales and drive additional revenue. Locayta Freestyle Merchandising® take it one step further; by providing personalised product recommendations in real-time on your site. Using specially configured behavioural algorithms, they harness the power of collective intelligence on your site and on your users, to make relevant and personal product recommendations which are highly likely to convert to purchase.

Best thing is, once configured, Locayta’s Product Recommendations will be dynamically generated and constantly updated based upon user interactions on your site. For example such simple actions as viewing, adding to basket and purchasing, will automatically adjust the personalised product recommendations being made on your retail site. With all elements easily within your control, you can set pre-determined preferences if you wanted to push a certain product or price point.

Some examples…

Locayta are currently live with Locayta’s Product Recommendations with many successful eCommerce clients. We’ve gathered some feedback and examples below…

boohoo

Boohoo.com

Catherine Turner, eCommerce manager at Boohoo, is currently live with Locayta’s Product Recommendations,  “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality”.

tesco1

Tesco.com

Mark Wakeley, change manager at Tesco Clothing says, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do. The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support”.

What’s next?

To see Locayta’s Product Recommendations in action and find out more on how the services can enhance your current online performance, visit www.locayta.com today.