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Connecting your customer to your product effectively is one of the biggest challenges within the eCommerce environment. Unlike traditional in store merchandising, the online arena presents challenges when it comes to ensuring your customers set their eyes on the perfect dress, lay their hands on that must-have pair of shoes or find the book they’ve always been looking for. So how has Locayta Freestyle Merchandising overcome these issues breaking down the barriers between consumer and product within the online retail arena? Keep reading to find out.

 

Search that learns

When it comes to helping your users find what they’re looking for, it all starts with search. Specialising within on-site internal searches, Locayta Freestyle Merchandising have the most sophisticated search technologies available and provide site search for some of the UK’s largest sites including Tesco.com, boohoo.com and Superdry.com.

learning

Specifically optimised for finding products on your retail site and as well as providing sophisticated features including predictive type-ahead, spell correction and auto complete, Locayta Search has numerous customise-able elements making them stand out in the market place. Locayta Search learns from what customers are searching for, clicking on and purchasing on site and uses the information to dynamically update and influence future search results on a constant basis. This practice which learns from user behaviour ensures the best results are being presented at all times and enhances the success of your on site search.

In addition, to ensure that Locayta Search can meet certain criteria and deliver certain objectives, Locayta have developed a unique technology, Locayta Balance Factor, which allows you the retailer to stay in full control of your site searches by enabling you to adjust search results on metrics such as margin, popularity, newness and stock availability. Such configurations, which are all maintained from one single Control Panel, allows you to ensure you are achieving certain objectives meaning you are entirely in control of your businesses performance.

Case Study:

boohoo

Catherine Turner, ecommerce manager at Boohoo, says, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.

What’s Next?

To see Locayta Search in action and find out more on how the services can enhance your current online performance, visit www.locayta.com today.