Whilst traditional physical stores within the retail arena are subject to month long planning, layouts and visual merchandising to entice, guide and influence the customer to purchase, the online equivalent presentation of product within eCommerce is more of an under developed area. As shopping online is a purely visual experience, never has the presentation of product in a merchandising sense, been so important. So how can this be improved and more of a focus be made when it comes to the visual merchandising of your online site? Keep reading to find out.

Product Sequencing

Product Sequencing

Locayta Freestyle Merchandising have worked on a solution to this problem, by providing a feature set of tools which allows retailers to determine the exact sequencing of products on their online platform. The sequencing of your products can be determined by numerous factors, and Locayta Freestyle Merchandising’s technology allows for just this. With a two pronged approach, the technology allows you to consider the presentation of product in terms of statistical metrics which make sense financially, as well as more creative and visual manual influence.

A unique technology developed in house, Locayta Balance Factor, allows you to determine the product sequencing on any page, this can be search results or category pages, using metrics such as stock levels, margin, price and popularity, to ensure you are pushing the areas of most benefit to you as a business. As well as this automation, Locayta provide an additional layer of flexibility hosting tools which allow retailers to manually sequence products according to their visual merchandising requirements; this can be anything from matching colour schemes, trend collections or certain product areas.
In addition to the above, Locayta provide various additional visual merchandising features including Brand Adjacency and Product Recommendations.

Case Study: Boohoo.com

Locayta client Catherine Turner, eCommerce manager at Boohoo, outlines the challenges of fast-paced fashion retailing. “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.”

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What Next?

Amongst the many services available from Locayta, the above capabilities come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.