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New research has revealed that there is an expected web shopping boom this Monday as Brits are reveled to be a nation of online shoppers. Online retailers are being advised to anticipate a Mega Monday-like surge in online shopping as last minute shoppers go online to purchase Christmas gifts, and thanks to the various platforms available to consumers, they now have more faith in online retailers delivering goods in time for Christmas Day.

With this in mind, there’s no denying that the very much upon us festive period presents a fantastic merchandising opportunity for online retailers. To maximise potential here, why not carefully consider your merchandising options to potentialise your revenue?

Maximise your potential

During the festive period, a time of real opportunity for your retail activity, all aspects of your merchandising will be of high importance. As a fully functional merchandising platform, Locayta Freestyle Merchandising® provides several layers of functionality including Visual MerchandisingProduct Recommendations, Display Advertising and Locayta Search, but on top of this, the platform uses Behavioural Targeting algorithms which are able to dynamically target visual elements which personalise your merchandising for each unique page view.

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This is the perfect technology to help you tailor your display advertising, product recommendations and general visual merchandising whether is be special offers, one off promotions or selective product ranges, to target your likely to purchase customers.

When it comes to display advertising, Locayta’s technology is able to analyse the content of the page, prior to generating the display advertisement. This insight enables you to target specific customers with specific displays; this can be anything from pinning down festive menswear customers, nailing that party dress wear audience or even gift guide shoppers. With visual merchandising, Locayta learns from previous user behaviour and targets both product sequencing and product recommendations intelligently.

The next steps…

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Display AdvertisingVisual Merchandising and Product Recommendations, all of which are available from Locayta, come fully integrated into the Locayta Freestyle Merchandising® platform and work to enhance your merchandising over the festive period. To see them in action and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com.