The presentation and sequencing of product within online retail is subject to many theories, methodologies and practical applications of online merchandising research. None are more developed and produce the most beneficial results than  Locayta Balance Factor®.

Locayta Balance Factor®


Uniquely available from Locayta, the Balance Factor®  technology is a highly original online merchandising tool which works with the data on your retail website to set preferences for both the dynamic and manual sequencing of your products online. The technology enables you the retailer to maintain, manage and optimise control over the product display on every single page of your eCommerce platform.

Locayta Balance Factor®  combines rules based metrics with your own chosen retailing priorities, be it price, margin, newness or stock availability, then analyses your priorities and weights search results and category pages accordingly to the optimimum presentation. Locayta Balance Factor® puts you in the driving seat like never before and is specifically designed to help you enhance your sales and conversion rates. As part of the full Locayta Freestyle Merchandising® package, Locayta Balance Factor® has increased sales across the web by up to 19%  for clients, including and .

Some client experiences:


“It’s been a revelation. We have total control. We use  Locayta Balance Factor® to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

Managing Director, Zak Edwards

“Locayta offered the perfect combination of tools to control our search and merchandising. Our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. Our e-commerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months.”

Chris Griffin, Head of Ecommerce 

What next?

Amongst the many services available from LocaytaBalance Factor® comes fully integrated into the Locayta Freestyle Merchandising® platform. To see Locayta Balance Factor® in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit for a quick, FREE and easy demo.