Balance Factor and behavioural algorithms

One of the most beneficial methods of online merchandising is to utilize technologies based all around behaviour. Responding to user behaviour which is active on your site and dynamically occurs, is the best way to maximise your potential using research and implementing practices which have proven evidence to produce sound results for your users. Find out how you can increase your bottom numbers such as conversion rates and average basket order values with Behavioural Algorithms below…

Locayta Behavioural Algorithms

Locayta Freestyle Merchandising® uses behavioural merchandising algorithms to enhance your users’ experience by providing personalised product recommendations in real-time based on users’ behaviour on your site. The technology provides both generic recommendations based on the collective intelligence of the site, as well as more personalised recommendations based on an individual’s past and present behaviour. By tracking the user behaviour on site, the technology creates a “weighted user journey” to associate weights to each user action whether it be searched for items, added to basket, checked out or searched for. Product recommendations are therefore based on what has been of interest in relation to both that users’ previous actions and the actions of all the other users of the site.

Case Study


Want to see the behavioural merchandising tools in action? Here’s what Locayta client and eCommerce manager at Prezzybox, Zak Edwards has to say,

It’s been a revelation.We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

Next steps

Amongst the many services available from LocaytaLocayta Behavioural Algorithms comes fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit today.