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Post Christmas, shoppers around the world go crazy for the big discounts, crazy reductions and huge bargains and this year more than ever online as UK consumers are visiting retail websites in record numbers. Experian announced this week that visits to websites peaked at 107 million visits on Christmas Day, up 86% from the previous year. Many big high street names recognise the power of online shopping and started their sales on their websites on Christmas Day, causing a record number of consumers surfing the web for bargains. During this period of a high surge in interest from shoppers online, why not maximise your potential with advanced online merchandising from Locayta?

Take the opportunity

Locayta Freestyle Merchandising® provide a varity of online merchandising technologies which help online retailers to optimise their sales performance, and this time of year provides a real opportunity for new clients. Currently working with hugely successful online merchants including Boohoo.com, Superdry.com and Paperchase.co.uk. Check out some of the ways below…

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Intelligent Navigation: Locayta’s intelligent navigation presents internal search results within a “Guided Navigation” framework which provides advanced facet refinement options to connect your users with your products as efficiently as possible.

Product Recommendations: Locayta implements highly personalised and advanced product recommendations on your website using behavioural algorithms to increase conversion rates and basket order values.

Product Sequencing: Visually, the placement of product within a retail site is of upmost importance. Locayta’s Balance Factor tools allow retailers to determine the exact sequencing of products on both search results and category pages.

Display Advertising: Locayta provide individually targeted display advertising for each unique page view offering highly personalised and targeted advertising formats.

Behavioural Targeting: Locayta’s technology here allows retailers to re-engage with users generating higher conversion rates with lower acquisition costs.

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What next?

All of the above come fully integrated into the Locayta Freestyle Merchandising® platform and work to enhance your merchandising over the sale period. To see them in action and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com.