If you’re a retail site that stocks a multitude of brands, product types and labels, you’ll know the advantages, drawbacks and trials and tribulations of getting the presentation of your product balance just right. This week, we’re taking a look at how merchandising specialists, Locayta, are helping retailers all over the web including, and, to manage their Visual Merchandising with a special focus on Locayta Brand Adjacency to ensure the placement of their product mix online.

Locayta Brand Adjacency

To aid Visual Merchandising practice online, Locayta have developed a technology in house which helps multi branded online retailers to manage the positioning of brands within a retail site. The visual merchandising tool, called Locayta Brand Adjacency, enables you to determine the exact sequencing of brands and labels within your retail site. This involves manipulating the display and ordering of named products on both category pages as well as in search results.

This is a huge advantage and unique offering from Locayta, if as a multi-label retailer, for business led objectives, you are required to maintain utmost control over brands, whether it be displaying certain brands together, or ensuring certain brands are kept apart, absolute control is at your fingertips.

How does it work?

Balance Factor

Locayta Brand Adjacency employs an innovative technology called  Locayta Balance Factor®, which allows you, the retailer, to set rules in terms of the positioning of brands on your site. Working dynamically, Locayta Brand Adjacency takes into account other variables including newness, stock levels and margin to order the display of your products down to your exact preferences. This all takes place in Locayta’s easy to use control panel.

A client experience…

Zak Edwards, Founder and Managing director at says:

It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

The first steps: Where do you go from here?


Locayta Brand Adjacency is part of the many services on offer from Locayta Freestyle Merchandising®. What’s more the software as a service model means that you can plug Locayta in without any changes to your main platform. To see it in action with a FREE DEMO and to find out more on services as a whole, visit today.