Any keen online retailer will know that the scope of online merchandising is ever changing, developing and indeed a sensitive field in need of constant monitoring in order to stay on top of the game. For Magento users, you’re halfway there already. Known for a super flexible and generous feature set, market leading Magento is favoured by 125,000 eCommerce businesses the world over. So where do Locayta come in? 2012 saw Magento team up with Locayta as one of their official solution partners in order to share their profit enhancing tools with existing Magento users. Are you a Magento user still yet to take advantage of the Locayta plug in? Keep reading to find out what could be in store for you during 2013.

Why Locayta?

With a unique “Sales as a Service” technology, Locayta Freestyle Merchandising is live with existing clients including, and and has been proven to increase conversion rates by up to a substantial 19% with their intelligent search, product recommendations and visual merchandising toolkit.

How does it work?

Balance Factor

With technology developed in house, Locayta Freestyle MerchandisingLocayta Freestyle Merchandising has a real focus on user behaviour. Locayta are able to track interactions using algorithms and then optimise displays and results according to user preference. Unique to Locayta is their Balance Factor technology, which allows the individual retailers to prioritise search results, category pages and product recommendations according to what is needed to meet business demand, this can be anything from newness, quantity, profit margin, clearance.

Locayta’s extensive technology can be easily downloaded and plugged directly into any Magento site almost instantly.

What are the results?


For Prezzybox, Locayta has delivered results beyond expectations. “It’s been a revelation,” says Managing Director Zak Edwards. “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

What are the next steps?

To see Locayta Freestyle Merchandising® in action and find out more on how the services can enhance your current performance with Magento, visit today.