Converting your visitors to buy is one of the biggest challenges within the retail merchandising space, but succinctly, it’s one of those hurdles worth tackling as it reaps the biggest rewards. The process of getting your users to the point of purchase is not a simple one, and as any online retailer who has done their research will know, there are extensive theories into this practice and numerous tips and hints about how to increase your conversion rates. See below for our suggestions for an all in one solution.

Increase Conversion Rates – how?


Want to manipulate the display of products on your site, both in search results and on category pages, to enhance the amount of sales you are driving? Whether it be by popularity and profit margin, newness to site, highest rated, stock availability or sale velocity, Locayta Visual Merchandising uses behavioural algorithms and then determines the sequencing of products displayed using the unique Locayta Balance Factor® technology, to enhance your conversion rates.

Locayta Product recommendations  are unrivaled in the  marketplace. They are based upon the individual user’s behaviour on site, as well as previous users’ behaviour in real time, which works to provide, generate and display highly personalised product suggestions alongside other purchase options on screen to your customers.

Locayta’s Intelligent Site Search and Navigation provides sites with a “Guided Navigation” framework. This displays relevant refinement options allowing your users to drill-down their search. This significantly increases the usability and effectiveness of site search on your eCommerce platform, connecting your customers to your products.

Locayta Behavioural Targeting is highly effective. It works by marketing specifically to returning users who have previously abandoned baskets without purchasing. Using unique behavioural merchandising algorithms which reviews the users’ previous interactions on your site, Locayta‘s technologies make relevant, tailored and highly personalised product suggestions to your returning customers.

Client Case Study

Mark Wakeley, change manager at Tesco Clothing says:


Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Want More?

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual MerchandisingLocayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit today.