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As an eCommerce owner, vender or manager, it can be easy to become complacent and not see the areas of opportunity within your retail site. Working within the same platform each and every day breeds over familiarity and discourages the necessity to look clearly and critically at the areas within which your site can improve. Locayta, who work with a broad scope of websites day in day out, can do this for you. Helping eCommerce success stories such as boohoo.com, Superdry.com and Prezzybox.com come to fruition, it’s safe to say that if anyone can give you an honest assessment and identify the possibilities going forward, it’s Locayta. Keep reading to find out how you may be able to improve the performance of your site with Locayta.

Where can I improve?

Although the possibilities for eCommerce expansion are endless and span an unquantifiable amount of options, Locayta have identified three key areas of functionality within retail sites which can be upgraded to improve performance with key indicators including conversion rates and average order values. Currently such improvements have been proven to increase sales for Locayta’s existing clients by up to 19%. So what are they?

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1. Site Search: Fully featured, intelligent search that learns and ensure that your customers find what they are searching for. For Zak Edwards at Prezzybox, Locayta has delivered results beyond expectations. “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

2. Product Recommendations: Relevent, compelling and intelligent product recommendations guaranteed to drive sales. Mark Wakeley, change manager at Tesco Clothing says, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do. The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values.

Product Sequencing

3. Visual Merchandising: Take control of product sequencing on category pages an search results. Catherine Turner, eCommerce Manager at Boohoo, currently employs Locayta eCommerce search “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality“. 

Where to get started?

Locayta Product recommendations ,  Locayta Visual Merchandising and Locayta Intelligent Site Search and Navigation all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.