ID-10054248

For many aspiring eCommerce merchants, international expansion will be part of the roadmap no matter how short term or long term that may be. Extending your online reach with expansion into new markets is a sure fire way to grow revenue, conversions and sales for your online business. So how does this work? Expanding into new markets is no overnight job and managing the functional application of this requires expertise, knowledge and technologically wise implementation. So when Superdry.com wanted to expand their offering into Europe, they turned to Locayta Freestyle Merchandising.

Superdry.com: Global expansion

Since launching in 2003, Superdry.com have gone from strength to strength, but a key challenge for the brand was to ensure intelligent and inspiring search and merchandising functionality on a mutli lingual platform across seven new international sites. Chris Griffin, Head of Ecommerce at Superdry, selected Locayta Freestyle Merchandising after careful research. “It’s essential that Superdry’s international sites can compete effectively with localised providers. It’s not just about branding, it’s about fully integrated localised communication. Before we discovered Locayta our visual merchandising was manually controlled and generated clunky, cumbersome results.

screen-superdry

With the ability to recreate high street style product displays, advanced on site intelligent search which connects customer to product instantly and profit boosting product recommendations, Superdry.com turned to Locayta Freestyle Merchandising to launch their international sites.

Superdry.com took advantage of Locayta’s visual merchandising technology, employing both the automated functionality, in which produce sequencing can be manipulated according to set metrics decided by them such as price / margin prioritising preferences using the unique Locayta Balance Factor, as well as the more manual manipulation of product display. Locayta’s technology also serves to enhance the search functionality of Superdry.com’s international sites with the implementation of intelligent navigation, spell correction and auto complete, eliminating the risk of failed searches.

How can this help you start your international expansion?

Superdry.com say…

problem

Locayta offered the perfect combination of tools to control our search and merchandising. Their technology delivers the same high grade performance regardless of which country the site is operating in. We have experienced some real wins – our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. The ability to maintain superior search and category performance on a totally multi-lingual basis has generated phenomenal, if not unprecedented success for us. Our international e-commerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months“.

To find out more on Locayta Freestyle Merchandising® in the expansion of your retail site, visit www.locayta.com for a quick, FREE and easy demo >>