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Any retailer will know the importance of product, after all it is the driving force behind any transactional model, but when it comes to online, how do we ensure our product is being pushed enough? And how do we know we are reaching our full potential in terms of average order values and conversion rates doing our product ranges justice within the online space? That’s why this week we’re talking Locayta Product Recommendations, and why they have solved such a problem for online merchandisers including Tesco, Boohoo and Paperchase.

Why Locayta Product Recommendations ?

Generally speaking within the online merchandising arena, Product Recommendations will always come out on top as one of the most highly beneficial merchandising tools out there. But Locayta Product Recommendations are different. Utilising behavioural algorithms implemented on their clients’ site, they are able to provide personalised product recommendations to their users.  Using the power of collective intelligence of your site, your users and your products, in real time, they make relevant and personal product recommendations which are highly likely to convert to purchase.

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Once configured, Locayta’s Product Recommendations can be dynamically generated and constantly updated based upon day to day user interactions on your site. Simple actions including viewing, adding to basket and purchasing, will automatically adjust the personalised product recommendations being made on your retail site to both new and returning customers. Locayta Product Recommendations have been proven to increase conversions and basket order values significantly.

Some feedback on the technology…

Locayta client, Mark Wakeley, change manager at Tesco Clothing says, Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values.”

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Adrian Spence, Head of eCommerce at Paperchase agrees, “Our products are all about driving newness and offering fresh collections,” he explains. “At Paperchase we’re thinking much more strategically about product recommendations. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.

What’s next?

To see Locayta’s Product Recommendations in action and find out more on how the services can enhance your current online performance, visit www.locayta.com today.