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When it comes to finding the correct online merchandising solution, every online retailer has their own individual requirements. So when Locayta takes on a new client, it’s important to listen to those needs, accommodate them and deliver. We spoke to new Locayta client Paperstone to get the low down on their experience of setting up a new online search and navigation solution.

The client brief

Paperstone is a stationary and furniture supplier with a strong existing online presence.  With over 15,000 products in 2,000 categories, Paperstone’s product offering is complex and challenging. So what was the team looking for from an online search solution? Because they have their own in-house development team, Paperstone wanted to understand the functionality they were going to implement from the inside out, and had specific requirements from the word go.

IT Director George  Harris explained the need for Locayta’s Intelligent Navigation which will help refine the user’s search experience. “Our previous website had no way to filter products down based on attributes. We were reliant on customers being willing to walk through categories to find what they wanted and drill into the options, whereas now we can use guided navigation. We wanted to add much better functionality to the site improving the search engine and facet navigation. We were looking to focus very much on the search functions so for us Locayta was a precise and cost effective solution.”

The strategic solution

paperstone_logoIn the short time Paperstone has been live with Locayta, George reports that they have “seen a much greater engagement with our search in general – it’s a vast improvement on what we had previously”.

Another element of Locayta Freestyle Merchandising which is enhancing Papertone’s existing strategy is Locayta Balance Factor®. Using this bespoke technology the Paperstone team can manipulate the display of products on their site to optimise results to their current business objectives.

George is clear about the benefits in terms of both operations and sales: “Balance Factor has worked really well for us because we’ve been able to automate a fair amount of control which we previously had to deal with manually. That means our sales people can manage how they use Balance Factor rather than having to go through the development team. It gives them more autonomy and the ability to respond to market factors. It also frees up the development team up to focus on other areas.”

Service and relationships

During the search for the right provider there was a strong emphasis on flexibility of services as well as openness to new ideas, developments and unique requests. George has found Locayta to be the right fit for this philosophy. “From the start we always got the sense that Locayta were quite flexible to our requirements. They were willing to build in additional elements to meet our specific needs. It was great to have a direct channel into the technical team. We’ve got an in-house development team here and we build everything ourselves so it was important for us to really understand what goes on under the bonnet. We could talk to Locayta’s developers directly without being blocked by a sales middle man.”

Initial results

Locayta-speech-bubbleEven though it’s early days George is positive about the impact Freestyle Merchandising has had on site performance. “We’ve observed a much greater engagement with our search in general. It’s a vast improvement on what we had previously. The foundation feels like it’s definitely in place. In terms of where we’re going we’re always looking to improve our ecommerce platform, so we’ll be exploring more of the features Locayta in the future.”

Locayta Balance Factor and Locayta Intelligent Site Search and Navigation can be used as stand-alone modules or as a part of the full Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole visit www.locayta.com today.