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Selling product online is anything but a straight forward and easy practice. Enhancing your potential with the use of advanced and well developed merchandising techniques is the only way to stay one step ahead of the game in this ever-changing and newly developing arena. So how does it work? And how do you know what’s best? The key theory here is cross-selling and enhancing the up selling opportunities across your website seizing all merchandising opportunities. In fact, the availability of cross-selling and up-selling functionality on websites has been proven to increase the revenue performance of websites typically by 15% or more. Read on to find out more.

How to Cross Sell

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Locayta’s cross selling tools span across all facets of your website, ensuring that all opportunities to push additional sales  and enhance your bottom line numbers are seized. This includes the placement of Product Recommendations on product detail pages, visual merchandising with strategic product sequencing using Locayta’s unique Balance Factor on search pages as well as on the home page, add to basket and check-out pages.

Understanding the relationship between products, your user behaviour and the information you store about your products, Locayta can strategically place highly likely purchase options on screen both in real time and dynamically in response to changes in the products themselves and to changes in user behaviour.

Cross Sellling in action

After launching with Locayta and utilitisng their up selling technology, The British Museum’s Ecommerce Manager Fabrice Druelle is impressed with the unique combination of product recommendation, merchandising and search functionality on offer to enhance their online sales. “Locayta offered us a tool we simply couldn’t find elsewhere. In the past we were under using the platform, but now we are planning to develop the system’s capabilities as part of our future plans. We have re-skinned our site to enhance the use of product recommendations and give visitors a whole new look and feel with maximised product placement and cross-selling potential.”

Cross Sell!

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The effect of the cross selling technologies discussed today, are immediate and results in increased conversion rates and higher average order values. Product RecommendationsBalance Factor and Visual Merchandising come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.