Ensuring your customer connects effectively, efficiently and accurately with your product presents one of the biggest challenges within the online merchandising market. Monitoring the process, the procedure, what works and what doesn’t, means we can learn from online user behviour and use it to improve and enhance our own practice. This is exactly what Locayta Search has done, overcoming barriers to make it easier for your customers to find what they are looking for. Read on to find out more on how Locayta Freestyle Merchandising can enhance your conversions and sales.

Locayta Search

learning

With the most sophisticated search technologies available, Locayta Search uses the information on your site and learns from what customers are searching for.

It provides sophisticated features including Intelligent Navigation, which presents products within a guided navigation framework, predictive type-ahead, which intelligently suggests products and alternative search terms based on the collective intelligence both your users and products and Spell Correction, which catches any misspelling or miss-typing. Locayta Search also includes their unique Locayta Balance Factor® technology, which enables you to merchandise the ordering of products on site adjusting search results based on metrics such as margin, popularity, newness to site and stock availability.

Case Study:

boohoo

“For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.

Catherine Turner, eCommerce manager at Boohoo.

What’s Next?

To see Locayta Search in action and find out more on how the services can enhance your current online performance, visit www.locayta.com today.