Why Visual Merchandising?
Any serious retailer, online or otherwise, will be sure to be investing a substantial amount of time, resource and efforts into Visual Merchandising. For online only retailers, although the practice and application may be different from in physical stores, the theory, importance and impact of Visual Merchandising is very much at the forefront. Through co-ordinating the strategic display of visual elements within your online platform, such as the creation of engaging product displays and compelling promotions, you can make a significant impact to your online performance translating to higher conversion rates and basket order values.
How to do Visual Merchandising online?
There’s no denying that the online medium presents a challenge to the visual merchandising world, but as more and more retail shifts to the online platform, the more and more sophisticated visual merchandising techniques become. Locayata Freestyle Merchandising allows you to transfer visual merchandising techniques online in a powerful but flexible way . With the ability to be configured to offer both dynamic and manual merchandising, Locayta’s visual merchandising functionality spans from driving the display of visual elements on site to advertising, product recommendations and behavioural targeting, to determining the sequencing of products displayed on a category page using the Locayta Balance Factor®.
Visual Merchandising in action…
Locayta client and eCommerce sucess story boohoo.com said, “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.”
Start Visual Merchandising…
Amongst the many services available from Locayta, Visual Merchandising, including Behavioural Targeting, Product Recomendations and Display Advertising come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on how you can maximise your potential with Locayta Freestyle Merchandising®, visit www.locayta.com today.