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Embracing an entirely new and unfamiliar space for any online retailer is no mean feat, in fact, it presents one of the biggest challenges there is for eCommerce vendors, but this need not be the case. A new platform such as mobile presents a new opportunity to reach out to a new audience who welcome new ways of shopping, browsing and purchasing from your retail offering. Instead of thinking of this as a challenging, confusing and cloudy space, look upon it as a brand new opportunity to engage and embrace a larger, more technically savvy audience. Want to know how? Read on to see how Locayta M-Commerce could be the solution you’ve been waiting for.

Locayta M-Commerce

After perfecting the art of online merchandising with innovative technologies and unique software solutions for clients including Tesco.com, boohoo.com and Superdry.com, Locayta soon turned their hand to mobile. They have transferred their skills an expertise into this arena providing mobile search and merchandising solutions, helping retailers extend their reach, expand their sales channels and their overall marketing return on investment.

PayPal recently reported that the volume of recorded mobile payments, across the entire globe, increased 173 percent compared to a similar time period last year. In addition to this in a recent study, Experian are reporting that one of the biggest shifts in internet usage recently has been the smartphone with 13% of respondants having regularly purchased on their phone.

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What is Locayta M-Commerce and how does it work?

Locayta M-Commerce is a click-to-buy iPhone shopping application which you can deploy as a quick and cost effective way to extend your online presence. The application will allow your customers to browse and search your product catalogue, view the product detail page, add items to a wish-list and add or remove items to basket. When it comes to the point of purchase, your customers are transferred to your eCommerce site.

The innovative technology developed by Locayta works by storing and indexing your product data independently from your eCommerce site, then directly queries your eCommerce site directly. The technology also supports the highly advanced merchandising feature-set of Locayta Freestyle Merchandising®. Locayta M-Commerce would be ideal for those retailers looking to implement a quick win without requiring changes to their main retail sites.

 

The next steps to getting mobile…

Locayta M-Commerce comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and to find out more about how you can get your business mobile with the help of Locayta Freestyle Merchandising®, visit www.locayta.com.