Product Sequencing

When it comes to in store merchandising, the positioning if product is strategically planned and carefully merchandised aiming to entice, guide and influence the customer to purchase. Coming up with an online equivalent to this is more tricky. As a visually interactive experience the importance of online product placement is significant. Keep reading to find out how Locayta have developed a much needed solution to this online merchandising problem.

Locayta Product Sequencing

Locayta have developed a technology, called Locayta Product Sequencing, which enables you to determine the exact sequencing of products on both category pages and search results within your online platform with advanced delivery and a unique element of control. You can pre-determine the order in which your products are displayed by anything from stock levels, price, newness, popularity or margin.

balance factor in action

Using Locayta Balance Factor®, you can place business rules and weight their importance, influencing your product sequencing according to rules pre-determined by you. Once set, Locayta Balance Factor® automatically updates the ordering of your products according to the guidelines. In addition to this, Locayta Product Sequencing allows you to manually manipulate your product displays should this be necessary. All of this is actioned through Locayta’s simple Control Panel.

The Benefits

Locayta Product Sequencing helps to engage and compel your customers to purchase. It’s a highly influential yet very flexible method os using visual merchandising to benefit both your users and your conversion rates.  Locayta Product Sequencing produces higher retention rates as well as increased customer satisfaction. It has been proven to increase basket value, maximise conversions and entice new first time buyers. Locayta Product Sequencing has not only increased sales across the web by between 15 – 30 %, but has provided an eCommerce visual merchandising solution for Locayta clients Superdry.comboohoo.com and prezzybox.com

Zak Edwards, Founder and Managing Director at Prezzybox, says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

What next?

To see Locayta Product Sequencing in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.