Product Sequencing

Display advertising is one of those highly debated areas within the eCommerce arena and despite theory after theory emerging, there always seems to be a missing piece to the puzzle. As an eCommerce merchant, managing your display advertising and implementing the correct one for you and your business, the key is to think strategically about how your diaplay advertising is being targeted, to who and how sucessful is it? Locayta Freestyle Merchandising® provides incividually targeted display advertising for each unique page view.  Keep reading to find out how you can maximise the potential results from your display advertising.

Locayta’s USP…

As a full-function merchandising platform, Locayta Freestyle Merchandising® enhances online merchandising for their clients including Tesco.com, Superdry.com and boohoo.com in areas such as Visual MerchandisingProduct Recommendations and Search. When it comes to Display Advertising, Locayta are able to leverage their advanced and highly developed knowledge and new technologies within Behavioural Targeting.They use algorithms which enable their clients to dynamically target visual elements, such as display advertising, on a personalised basis for each unique page view.

How it works…

problem

Locayta’s advanced Behavioural technology is able to analyse and assess the content of each page and as a result assigns weights to relevant, prominent and stand out key words identifying which display adverts are likely be relevant to that particular page. Locayta  then track user activity on the site  matching their activity profile to the Locayta page analysis to suggest display adverts that would be a good match for that users activity. As the control and manipulation for your for display advertising can be accessed and amended via the control panel, managing your display advertising is flexible, and can be configured both automatically or manually.  You can optimise your online inventory in a time and resource saving manner.

A word from boohoo.com…

Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality“.

Catherine Turner, eCommerce Manager at Boohoo.com

Want more?

The many services available from Locayta discussed today come fully integrated into the Locayta Freestyle Merchandising® platform, including Display AdvertisingVisual MerchandisingProduct Recommendations and Locayta Search. To see them in action and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com.