ID-10055016

When it comes to launching, growing and developing an online retail offering the key to success lies in guiding your users  to the point of purchase and enhancing their experience. The aim must be to make shopping on your retail site as easy, enjoyable and as fuss free as possible. So how do we do this? Implementing a sophisticated Guided Navigation is the first step of many to starting your users on a journey to purchase. Read on to find out how this can benefit you and enhance your online offering.

Locayta Search and Navigation

Locayta Search provides sophisticated interactional features to engage users and increase conversion rates and average order values. This includes Intelligent Navigation, which works by presenting your range of products strategically in a guided navigation framework. In addition to this, the technology also involves predictive type-ahead capabilities which cleverly suggests alternative and related search terms based on the collective intelligence both your users and products. Locayta Search also has inbuilt Spell Correction which catches any misspelling or miss-typings into search to avoid any possibility of returning zero results. Locayta Search also includes their unique Locayta Balance Factor® technology, which enables you to merchandise the ordering of products on site adjusting search results based on metrics such as margin, popularity, newness to site and stock availability.

ID-10019934

How does it apply to my site?

Sitting on top of your eCommerce platform, Locayta Guided Navigation works with your product data to enable your customers to drill-down into certain refinement options defined by you. This can be  anything from category, brand, price, colour, size, newness and more. Using the Locayta Control Panel, you can decide which options are displayed to your customers, in which order and  the number of options you’d like to display. Multiple configurations are possible within Locayta’s technology. You can optimise different types of searches as well as specific search terms, putting you in control of your search results and the products displayed to your customers.

The benefits…

ID-10079217

Locayta Intelligent Site Search and Guided Navigation increase the usability and effectiveness of searches within your site significantly. With proven effectiveness increasing conversion rates and average order values. Locayta‘s technology works with your existing data to connect your customers to the correct products quickly and accurately. Locayta client and eCommerce sucess story, boohoo.com said, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.

Where to go from here?

Alongside many other services available from LocaytaIntelligent Site Search and Guided Navigation are fully integrated into the Locayta Freestyle Merchandising® platform. This means you can control other elements including visual merchandising and product recommendations alongside the features discussed today. To see Intelligent Site Search and Guided Navigation in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com for a quick, FREE and easy demo.