for sale

When working within the ever changing and evolving online retail market, ensuring your special promotions get noticed and are enhanced to their utmost effectiveness is a must-do. But with the competitive nature of the eCommerce arena, ensuring those promotions are maximised in order to guarantee sales, revenue and conversion rate increases, is somewhat of a trickier notion and achieving it technologically, is somewhat of a challenge. But with more intelligent and strategic online merchandising tools, the performance of your special offer can exceed expectations. Keep reading to see how Locayta‘s technology does just this…

Locayta’s Behavioural Targeting

Locayta’s Behavioural Targeting technology is highly advanced in it’s ability to push those one off promotions  specifically to those users that are likely to respond positively.  With unique online merchandising features, as a retailer, you can leverage the power of your special offers which will help you re-engage with your users and in turn generating higher conversion rates and overall lowering acquisition costs.  Reviewing user’s previous intentions on site, Locayta’s behavioural algorithms are able to make recommendations using those special offers converting to sale. So how does it all work?

Locayta’s Behavioural Targeting in action…

Locayta Behaviour

Product Recomendations: Using Behavioural Targeting, Locayta are able to generate highly specific product recommendations which occur on site in real time and are updated dynamically. This can be based on both generic recommendations based on the collective intelligence of the site, as well as more personalised recommendations based on an individual’s past and present behaviour

Display Advertising: With the unique ability to analyse user behaviour so in depth, the Locayta are able to place highly likely purchase considerations and special offer promotions in both advertising display slots on site, from banners, to skys and MPU’s. The level of this can be enhanced during the time periods of sale and promotions and the display of your special offers can be scheduled for different times of day and periods of high volume special offers.

Prezzybox.com

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For Prezzybox Locayta have delivered results beyond expectations. “It’s been a revelation,” says Edwards. “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

What next?

Amongst the many services available from LocaytaLocayta SearchBehavioural TargetingProduct Recomendations and Display Advertising come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on how you can maximise your special offers with Locayta Freestyle Merchandising®, visit www.locayta.com today.