Archive for March, 2013


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There’s no denying the face online shopping over the past few years has been subject to an unprecedented amount of change and development. The complete turnaround within this arena has seen consumers become anywhere / any-time shoppers using multiple devices to complete their virtual shipping. Online shoppers can now make use of their smartphone, their tablet or their traditional computer. Whilst this presents a massive opportunity to online retailers, it also presents a large amount of risk; if eCommerce merchants have not yet adapted their sites to become optimised for their consumer’s preference, it can and does result in lost sales.

In a recent report by Siteworx concerning the State of Mobile Features and Functionality,  65.7% of participants said when they are shopping on a smartphone they prefer to use a retail mobile website over a retailers mobile app.  The report also found that compared to smartphone users, tablet shoppers are more likely to complete a purchase in the 2012 holiday season. Such research is invaluable in terms of developing an advanced and optimised mobile and tablet strategy.

Locayta M-Commerce

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Locayta M-Commerce is a click-to-buy iPhone shopping function, which you can deploy as a quick and cost effective way to extend your online presence. The functionality not only allows your customers to browse and search your product catalogue, but they can also view the product detail page, add items to a wish-list and add or remove items to basket.

The innovative technology developed by Locayta works by storing and indexing your product data independently from your eCommerce site, then directly queries your eCommerce site directly. The technology also supports the highly advanced merchandising feature-set of Locayta Freestyle Merchandising®. Locayta M-Commerce would be ideal for those retailers looking to implement a quick win without requiring changes to their main retail sites.

The next steps to getting mobile…

Locayta M-Commerce comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and to find out more about how you can get your business mobile with the help of Locayta Freestyle Merchandising®, visit www.locayta.com.

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As an online destination, providing a huge range of products all on one platform in terms of brands, labels and manufacturers can be a unique selling point for your customers, driving your business forward. Whilst such a unique and broad product mix can be the winning element in your online offer, managing it strategically can present challenges when it comes to the merchandising of your platform. So how do we overcome this? Locayta, are helping online merchants within the eCommerce space including Boohoo.comTesco.com and prezzybox.com, to manage their Visual Merchandising. In addition, they have developed Locayta Brand Adjacency which is specifically designed to enable strategic product placement mix online.

Locayta Brand Adjacency – How does it work?

Locayta have developed a unique technology which enables multi branded online retailers to manage the placement of brands within their retail sites to optimise sales and drive revenue. Locayta Brand Adjacency is a visual merchandising tool, allowing you to determine the exact sequencing of brands within one platform on both category pages as well as in search results. This technology is able to resolve many problems presented to multi-branded online retailers; sometimes business led objectives call for retailers to maintain a large amount of control control when it comes to be the positioning of brands, whether it be displaying certain brands together, or ensuring certain brands are kept apart, the technology uniquely allows this.

balance factor in action

Locayta Brand Adjacency employs  Locayta Balance Factor® and works dynamically and as well as using brand information, the technology uses other variables including newness, stock levels and margin, to order the display of your products down to your exact preferences. This all takes place in Locayta’s easy to use control panel. This brand adjacency function works in conjunction with other functions including Product RecommendationsProduct Search and Visual Merchandising.

Whatever the requirement, Locayta Freestyle Merchandising can provide brand adjacency functionality to help retailers to manage the deployment of brands on their site.

An example…

It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

Zak Edwards, Founder and Managing director at prezzybox.com

The first steps: Where do you go from here?

Locayta Brand Adjacency and Locayta Balance Factor® are part of the many services on offer from Locayta Freestyle Merchandising®. What’s more the software as a service model means that you can plug Locayta in without any changes to your main platform. To see it in action with a FREE DEMO and to find out more on services as a whole, visit www.locayta.com today.

The positioning iof product within all forms of retail must be strategically planned and carefully merchandised to optimise any opportunity to guide the customer to purchase. This practice has been perfected for in-store / physical merchandising, but the online equivalent is a little trickier. So where does Locayta Product Sequencing come into it? Keep reading to find out.

Locayta Product Sequencing

Visual Merchandising

Locayta Product Sequencing determines the exact order of products on your category pages and in search results within your online platform. It has advanced delivery and a unique element of control, meaning you can pre-determine the order in which your products are displayed by anything from stock levels, price, newness, popularity or margin. Using Locayta Balance Factor®, you can place business rules and weight their importance, influencing your product ordering according to rules pre-determined by you. Once set, Locayta Balance Factor® automatically updates the ordering of your products according to the guidelines. In addition to this, Locayta Product Sequencing allows you to manually manipulate your product displays should this be necessary. All of this is actioned through Locayta’s Control Panel.

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This two pronged approach means the technology allows you to consider the presentation of product in terms of statistical metrics which make sense financially, as well as more creative and visual manual influence, such as matching colour schemes, trend collections or certain product areas. Locayta also provide various additional visual merchandising features including Brand Adjacency and Product Recommendations.

The Benefits

Locayta Product Sequencing helps to engage and compel your customers to purchase. It’s a highly influential yet very flexible method of using visual merchandising to benefit both your users and your conversion rates.  Locayta Product Sequencing produces higher retention rates as well as increased customer satisfaction. It has been proven to increase basket value, maximise conversions and entice new first time buyers.

Some Reviews…

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Locayta client Catherine Turner, eCommerce manager at Boohoo, says, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.”

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Founder and managing director at Prezzybox, Zak Edwards, says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

What Next?

To see Locayta Product Sequencing in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Product Sequencing

As an eCommerce vendor, the art of Product Recommendations won’t be unfamiliar. Positioning product next to browsing options in order to increase conversions and average order values is a well known concept within the online merchandising world. What might be a revelation is the impact they can have on your bottom line numbers, and the fact they come out on top as one of the most highly beneficial merchandising tools out there when it comes to driving sales revenue. Keep reading to find out what Locayta Freestyle Merchandising® and their Product Recommendations what are Locayta doing with them that no one else is? Keep reading to find out…could do for you.

Product Recommendations

As additional product placements within your cCommerce platform,  Product Recommendations work to increase the number of add on sales and drive additional revenue. Taking it to another level,  Locayta Freestyle Merchandising® provide highly targeted and individually user personalised product recommendations which occur and are dynamcially generated real-time on your site, using specially configured behavioural algorithms.  With the ability to use the knowledge of your users’ previous interactions, product placements are that bit more accurate, generating highly probable purchase options. These are constantly updated based upon user interactions on your site; such simple actions as viewing, adding to basket and purchasing, will automatically adjust the personalised product recommendations being made on your retail site.

Examples…

Locayta’s Product Recommendations are popular among their many successful eCommerce clients, including Tesco and Boohoo.com. Here’s what they said…

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Mark Wakeley, change manager at Tesco Clothing says, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do. The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support”. Catherine Turner, eCommerce manager at Boohoo, is currently live with Locayta’s Product Recommendations,  “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality”.

Take action!

To see Locayta’s Product Recommendations in action and find out more on how the services can enhance your current online performance, visit www.locayta.com today.

Are you looking for an alternative to Autonomy IDOL for your search engine requirements?   Then look no further – Locayta Search is a full-feature search engine that can provide a positive alternative to Autonomy IDOL. See http://www.locayta.com/search-engine/intelligent-site-search#1 for further details or alternatively contact Locayta via our website: http://www.locayta.com/locayta/contact-us

problem

Helping your users find what they are looking for. Isn’t that what, as eCommerce retailers, we’re here for? To the benefit of both your conversion rates, and your customer’s shopping experience, enabling a superior search on your online retail platform seems like a no brainer. So how? Below we’re going to discuss the various intelligent site search features available at Locayta which help shoppers find what they’re looking for.

Locayta’s Search Engine

As one of the most sophisticated search functionalities available out there, Locayta’s Intelligent Site Search serves some of the world’s largest brands including Tesco.com. With it’s uique technological advancements, this search is specifically optimised for finding products on your site and connecting your users to them. So how does it work? By learning from what customers are searching for, the system is constantly improving and learning from which results convert, and which don’t. In addition to this, Locayta’s technology involves user friendly features including intelligent navigation, predictive type-ahead and spell correction.

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Locayta Balance Factor and Search

Using Locayta’s Balance Factor to enable search driven merchandising on your site. This means that instead of replying solely on text typed into a search box or images returning results, Locayta’s balancing technology allows search results to be skewed by other factors including popularity based upon previous purchases, or margin, which can be pre-determined by you to keep in control of your business sales.

What do they say?

So what;s the feedback on the technology? Catherine Turner, eCommerce manager at Boohoo, says, “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.”

To see Locayta Search in action and find out more on how the services can enhance your current online performance, visit www.locayta.com today.

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When any online retailer is considering investing in their online platform to improve it’s functionalities, it’s important to keep the overall aims and goals in mind. There’s no point in spending a high amount of resource, whether it be time, effort or finances, into improving the performance of your online offering, unless it returns it terms of financials and consumer experience. With Locayta Freestyle Merchandising, you can achieve just this. Read on to find out more…

Through a combination of factors, including increasing traffic, increasing conversion rates and increasing average order values, Locayta Freestyle Merchandising has proven to increase online sales by 15-30% for clients including boohoo.com, Superdry.com and Tesco.com. Below we are going to explore some of the ways this is put into practice.

Increase Traffic

Improving traffic volumes is a key area of speciality at Locayta. Locayta SEO Page Builder works to do this by dynamically creating SEO friendly pages with minimal input. Using the internal site searches within your online platform,  the technology creates many highly optimised highly specific and rich SEO pages. This dramatically increases the number of relevant organic search pages on your site.

Increase Conversions

There are two main areas which can be identified in order to increase conversion rates; these are Visual Merchandising and Behavioural Merchandising.

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Visual Merchandising involves improving and optimising the display of visual elements on your website. This has proven results increasing average revenue per site, reducing clicks to purchase, achieving higher retention rates and increasing customer satisfaction. Locayta’s Visual Merchandising tools include revolutionary technology, Locayta Balance Factor®. This dynamically uses information on your users’ behaviour to determine the sequencing of products displayed on category pages and search results for optimisation.

Behavioural Merchandising is highly powerful. The ability to re-target users who have previously shown an interest but abandoned your website results in much higher probability in terms of conversions. Locayta’s Behavioural Targeting technology analyses previous interactions on your site to produce relevant, tailored and highly personalised merchandising features including Targeted search results, which direct your customers to products you are sure they are interested in, and personalised Product Recommendations, which using the power of collective intelligence of your site, your users and your products, in real time, they make relevant and personal product recommendations which are highly likely to convert to purchase. (see more on this below).

Increase Average Order Value

locayta-online-sales

Locayta’s Product Recommendations are a quick fire solution to increasing your basket order values. Dynamically generated and constantly updated based upon day to day user interactions on your site, the technology uses behavioural algorithms to suggest add on purchases in real time whilst your customer is browsing. When it comes to Display advertising, Locayta provides targeted displays for each page view by analysing the content of each page then tracks user activity and generates display adverts which are a good match for that users activity.

Take Action!

To see Locayta’s technology in action and find out more on how the services can enhance your current online performance, visit www.locayta.com today.

Visual Merchandising

Any online retailer will know the importance of visual display within the eCommerce market. The presentation of your online platform in all ways  is of up most importance when it comes to the performance of your eCommerce offering; a poorly planned visual merchandising offer can result in a very low level of conversions, whereas strategic, well planned out and carefully managed visual merchandising can be the difference between giving your eCommerce offering a boost. So what’s involved? Keep reading to find out.

Why Visual Merchandising?

Generally speaking within the online arena, visual merchandising presents a challenge to the retail world but as we speak, more and more advanced and sophisticated visual merchandising techniques are being developed to combat this. Ahead of the game, is Locayata Freestyle Merchandising, which allows you to apply advanced visual merchandising techniques which are used offline, but in a powerful but flexible way. With both dynamic and manual functionalities, their feature set spans a multitude of specific assets. By driving the display of visual elements across your site, the technology includes personalising advertising displays monitoring user interaction and re-targeting. Locayta visual merchandising also includes product recommendations which track user behaviour and recommend products which are highly likely purchase options and a revolutionary technology called Locayta Balance Factor® which uses information on your users’ behaviour to determine the sequencing of products displayed on a category page.

All these elements work towards increasing your bottom line numbers and the Visual Merchandising technology delivers results, proven to increase online sales by 15-30%, increase average revenue per site, reduce clicks to purchase, achieve higher retention rates and increase customer satisfaction.

Some feedback on the technology…

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Locayta client and eCommerce sucess story boohoo.com said,  “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.

What’s next?

To see Locayta’s Visual Merchandising in action and find out more on how the services can enhance your current online performance, visit www.locayta.com today.

Whether you are just embarking on your first eCommerce adventure, are a seasoned pro within the digital retail space or feel like your existing online offering could do with a boost, the opportunity within this market is a great one and now is the right time to embrace it. If you’ve done your research you’ll know that if your platform is hosted by Magento, you’re halfway there already. The market leading platform is favoured by over 125,000 eCommerce businesses all around the world. Teaming up with Locayta in 2012, the unbeatable pairing is storming the eCommerc world providing a flexible yet generous feature set of profit enhancing tools.  Are you a Magento user still yet to take advantage of the Locayta plug in? Keep reading to find out what you could stand to gain.

Locayta and Magento: a winning combination

Magento

A a widely utilised online merchansiding solution with world renowned clients including Tesco.com, Boohoo.com and Superdry.com, Locayta Freestyle Merchandising offers highly advanced merchandising features to sites including  intelligent searchproduct recommendations and visual merchandisingLocayta Freestyle Merchandising has a real focus on user behaviour using algorithms which they use to  track user behaviour and in turn optimise product displays and results according to user preference. Locayta’s revolutionary Balance Factor technology allows you to order search results, category pages and product recommendations according to business demand whether it be newness, quantity, profit margin, clearance. With these specialist features covered and all the advantages that come along with housing your platform with Magento, there’s no better combination on the eCommerce market. Best thing is, Locayta’s extensive feature set can be easily downloaded and plugged directly into any Magento site instantly.

The results…

Locayta-speech-bubbleMark Wakeley, change manager at Tesco Clothing says “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.

Next Steps…

Interested? See Locayta Freestyle Merchandising® in action and find out more on how the services can enhance your current performance with Magento, visit www.locayta.com today.

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Every retailer has their own individual needs, aims and objectives in the digital arena. We recently spoke to new Locayta client Nicole Farhi to get the low down on their experience of setting up a new online merchandising solution with Locayta.

Boasting more than thirty years in the business, Nicole Farhi is well established as a highly influential fashion and lifestyle house, offering a number of critically acclaimed collections including womenswear, menswear, diffusion lines, homeware and a thriving newly launched e-commerce site.

The client brief

Prior to connecting with Locayta, Nicole Farhi initially concentrated acquisition and traffic strategies, but in 2012 they decided to shift their focus onto improving public trust and service fulfilment. William North, Nicole Farhi’s Ecommerce Manager, explains: “Part of our issue was our categories, they looked stale. We always presented the same products because it was very difficult to freestyle merchandise those categories.  I wanted to tighten up our search functionality and introduce a more intelligent, faceted search.”

The strategic solution

ID-10079217Since launching with Locayta, Nicole Farhi has found that Locayta’s Intelligent Search feature has added serious value, as William tells us. “When a customer searched on our site for something that isn’t part of the product database – like delivery details or a store locator – we couldn’t deliver any results. Locayta suggested using synonyms to resolve that issue. In this way we have ensured that a customer never sees zero results, which is important for their user journey”.

Now, Locayta’s Intelligent Search enables Nicole Farhi to present search results within a guided navigation framework, displaying relevant refinement options for users and allowing them to drill-down using those options.

Service and relationships

The Nicole Farhi team also appreciates the professional and supportive experience they are enjoying with Locayta. “Compared to other agencies I always found that Locayta dealt quickly with support issues” William says. “The correspondence and visibility between their technical team and support managers is always highly apparent compared to others.”

 

Initial results

The technology has only been live for a short time, but already Locayta Freestyle Merchandising has significantly boosted Nicole Farhi’s online performance according to William. “Locayta have introduced a lot of little improvements. In the back end it’s very straightforward to use with instantaneous results. We still haven’t fully optimized the system, but there’s lots of further potential”.

ID-10022322The numbers say it all. In the first 6 months of running Locayta Nicole Farhi has reported:

  • An increase in conversions of 56%
  • An increase in revenue of 20%
  • An increase in transactions of 30%

In addition:

  • Bounce rates have reduced by 27%
  • Page per visit stats have risen by 5%
  • The average time spent on the site has also risen by 5%

Locayta Intelligent Site Search and Navigation can be used as a stand-alone product or as a part of the full Locayta Freestyle Merchandising® platform. To see the technology in action and find out more on Locayta Freestyle Merchandising® services as a whole visit www.locayta.com today.

Nicole Farhi’s fabulous online store features their womenswear, menswear and homeware collections, available to browse at www.nicolefarhi.com.