There’s no denying the face online shopping over the past few years has been subject to an unprecedented amount of change and development. The complete turnaround within this arena has seen consumers become anywhere / any-time shoppers using multiple devices to complete their virtual shipping. Online shoppers can now make use of their smartphone, their tablet or their traditional computer. Whilst this presents a massive opportunity to online retailers, it also presents a large amount of risk; if eCommerce merchants have not yet adapted their sites to become optimised for their consumer’s preference, it can and does result in lost sales.
In a recent report by Siteworx concerning the State of Mobile Features and Functionality, 65.7% of participants said when they are shopping on a smartphone they prefer to use a retail mobile website over a retailers mobile app. The report also found that compared to smartphone users, tablet shoppers are more likely to complete a purchase in the 2012 holiday season. Such research is invaluable in terms of developing an advanced and optimised mobile and tablet strategy.
Locayta M-Commerce is a click-to-buy iPhone shopping function, which you can deploy as a quick and cost effective way to extend your online presence. The functionality not only allows your customers to browse and search your product catalogue, but they can also view the product detail page, add items to a wish-list and add or remove items to basket.
The innovative technology developed by Locayta works by storing and indexing your product data independently from your eCommerce site, then directly queries your eCommerce site directly. The technology also supports the highly advanced merchandising feature-set of Locayta Freestyle Merchandising®. Locayta M-Commerce would be ideal for those retailers looking to implement a quick win without requiring changes to their main retail sites.
The next steps to getting mobile…
Locayta M-Commerce comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and to find out more about how you can get your business mobile with the help of Locayta Freestyle Merchandising®, visit www.locayta.com.