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Helping your users find what they are looking for. Isn’t that what, as eCommerce retailers, we’re here for? To the benefit of both your conversion rates, and your customer’s shopping experience, enabling a superior search on your online retail platform seems like a no brainer. So how? Below we’re going to discuss the various intelligent site search features available at Locayta which help shoppers find what they’re looking for.

Locayta’s Search Engine

As one of the most sophisticated search functionalities available out there, Locayta’s Intelligent Site Search serves some of the world’s largest brands including Tesco.com. With it’s uique technological advancements, this search is specifically optimised for finding products on your site and connecting your users to them. So how does it work? By learning from what customers are searching for, the system is constantly improving and learning from which results convert, and which don’t. In addition to this, Locayta’s technology involves user friendly features including intelligent navigation, predictive type-ahead and spell correction.

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Locayta Balance Factor and Search

Using Locayta’s Balance Factor to enable search driven merchandising on your site. This means that instead of replying solely on text typed into a search box or images returning results, Locayta’s balancing technology allows search results to be skewed by other factors including popularity based upon previous purchases, or margin, which can be pre-determined by you to keep in control of your business sales.

What do they say?

So what;s the feedback on the technology? Catherine Turner, eCommerce manager at Boohoo, says, “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.”

To see Locayta Search in action and find out more on how the services can enhance your current online performance, visit www.locayta.com today.