Product Sequencing

As an eCommerce vendor, the art of Product Recommendations won’t be unfamiliar. Positioning product next to browsing options in order to increase conversions and average order values is a well known concept within the online merchandising world. What might be a revelation is the impact they can have on your bottom line numbers, and the fact they come out on top as one of the most highly beneficial merchandising tools out there when it comes to driving sales revenue. Keep reading to find out what Locayta Freestyle Merchandising® and their Product Recommendations what are Locayta doing with them that no one else is? Keep reading to find out…could do for you.

Product Recommendations

As additional product placements within your cCommerce platform,  Product Recommendations work to increase the number of add on sales and drive additional revenue. Taking it to another level,  Locayta Freestyle Merchandising® provide highly targeted and individually user personalised product recommendations which occur and are dynamcially generated real-time on your site, using specially configured behavioural algorithms.  With the ability to use the knowledge of your users’ previous interactions, product placements are that bit more accurate, generating highly probable purchase options. These are constantly updated based upon user interactions on your site; such simple actions as viewing, adding to basket and purchasing, will automatically adjust the personalised product recommendations being made on your retail site.

Examples…

Locayta’s Product Recommendations are popular among their many successful eCommerce clients, including Tesco and Boohoo.com. Here’s what they said…

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Mark Wakeley, change manager at Tesco Clothing says, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do. The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support”. Catherine Turner, eCommerce manager at Boohoo, is currently live with Locayta’s Product Recommendations,  “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality”.

Take action!

To see Locayta’s Product Recommendations in action and find out more on how the services can enhance your current online performance, visit www.locayta.com today.