The positioning iof product within all forms of retail must be strategically planned and carefully merchandised to optimise any opportunity to guide the customer to purchase. This practice has been perfected for in-store / physical merchandising, but the online equivalent is a little trickier. So where does Locayta Product Sequencing come into it? Keep reading to find out.

Locayta Product Sequencing

Visual Merchandising

Locayta Product Sequencing determines the exact order of products on your category pages and in search results within your online platform. It has advanced delivery and a unique element of control, meaning you can pre-determine the order in which your products are displayed by anything from stock levels, price, newness, popularity or margin. Using Locayta Balance Factor®, you can place business rules and weight their importance, influencing your product ordering according to rules pre-determined by you. Once set, Locayta Balance Factor® automatically updates the ordering of your products according to the guidelines. In addition to this, Locayta Product Sequencing allows you to manually manipulate your product displays should this be necessary. All of this is actioned through Locayta’s Control Panel.

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This two pronged approach means the technology allows you to consider the presentation of product in terms of statistical metrics which make sense financially, as well as more creative and visual manual influence, such as matching colour schemes, trend collections or certain product areas. Locayta also provide various additional visual merchandising features including Brand Adjacency and Product Recommendations.

The Benefits

Locayta Product Sequencing helps to engage and compel your customers to purchase. It’s a highly influential yet very flexible method of using visual merchandising to benefit both your users and your conversion rates.  Locayta Product Sequencing produces higher retention rates as well as increased customer satisfaction. It has been proven to increase basket value, maximise conversions and entice new first time buyers.

Some Reviews…

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Locayta client Catherine Turner, eCommerce manager at Boohoo, says, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.”

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Founder and managing director at Prezzybox, Zak Edwards, says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

What Next?

To see Locayta Product Sequencing in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.