As an online destination, providing a huge range of products all on one platform in terms of brands, labels and manufacturers can be a unique selling point for your customers, driving your business forward. Whilst such a unique and broad product mix can be the winning element in your online offer, managing it strategically can present challenges when it comes to the merchandising of your platform. So how do we overcome this? Locayta, are helping online merchants within the eCommerce space including Boohoo.comTesco.com and prezzybox.com, to manage their Visual Merchandising. In addition, they have developed Locayta Brand Adjacency which is specifically designed to enable strategic product placement mix online.

Locayta Brand Adjacency – How does it work?

Locayta have developed a unique technology which enables multi branded online retailers to manage the placement of brands within their retail sites to optimise sales and drive revenue. Locayta Brand Adjacency is a visual merchandising tool, allowing you to determine the exact sequencing of brands within one platform on both category pages as well as in search results. This technology is able to resolve many problems presented to multi-branded online retailers; sometimes business led objectives call for retailers to maintain a large amount of control control when it comes to be the positioning of brands, whether it be displaying certain brands together, or ensuring certain brands are kept apart, the technology uniquely allows this.

balance factor in action

Locayta Brand Adjacency employs  Locayta Balance Factor® and works dynamically and as well as using brand information, the technology uses other variables including newness, stock levels and margin, to order the display of your products down to your exact preferences. This all takes place in Locayta’s easy to use control panel. This brand adjacency function works in conjunction with other functions including Product RecommendationsProduct Search and Visual Merchandising.

Whatever the requirement, Locayta Freestyle Merchandising can provide brand adjacency functionality to help retailers to manage the deployment of brands on their site.

An example…

It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

Zak Edwards, Founder and Managing director at prezzybox.com

The first steps: Where do you go from here?

Locayta Brand Adjacency and Locayta Balance Factor® are part of the many services on offer from Locayta Freestyle Merchandising®. What’s more the software as a service model means that you can plug Locayta in without any changes to your main platform. To see it in action with a FREE DEMO and to find out more on services as a whole, visit www.locayta.com today.