Archive for April, 2013


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When it comes to ensuring your online offering lives up to the equivalent physical in-person visit, for most retailers the prospect can be more than a little overwhelming. Translating the same retail experience to your online platform is no doubt a challenge, and for The British Museum, its more than essential with their virtual store becoming a key source of revenue for the iconic London destination. So how do they so it? With a hugely vast number of product options as well as membership and ticketing functionalities, this is no straight forward retail platform.   To serve their site relaunch, Locayta Freestyle Merchandising® offered its advanced online merchandising functionalities, including enhanced product recommendations, to help the British Museum  maximise every retailing opportunity.

Advanced On-site Search

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Locayta have helped to enhance the usability of the British Museum platform by enabling shoppers to find what they are looking for quickly and conveniently. Employing Locayta Search, their on site search functionality now features intelligent navigationspell correction and auto-complete technology which work together to catch all possible misspellings and ensure fruitful search results at all time. For The British Museum, products are consistently subject to change at all times,  so this is key in their revenue driving serving a global audience of tourists, enthusiasts and experts.

Beneficial add-on sales features

Locayta Product Recommendations are an essential marketing strategy for their clients, especially The British Museum. Locayta helps them to provide tailored and relevant product recommendations to their customers. Using behavioural algorithms, Locayta Product Recommendations are based on what has been searched for, added to basket and purchased by both the individual customer and all other previous users. Locayta then tracks the individual user journey to adjust product recommendations in real time. Thanks to Locayta‘s technologies, product recommendations on British Museum Company‘s site are subject to dynamic updates based on day-to-day selections and search behaviour, ensuring their relevancy to the shopper is optimised at all times. 80% of online purchases are affected by product recommendations. Implementing this technology has served to increase conversion rates and average order values as well as average revenue per visit. Locayta‘s technology also allows Product Recommendations to be customised to match certain business objectives, giving The British Museum Company increased business management control.

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Ecommerce Manager at British Museum Company, Fabrice Druelle says, “Locayta offered us a tool we simply couldn’t find elsewhere. In the past we were under using the platform, but now we are planning to develop the system’s capabilities as part of our future plans. We have re-skinned our site to enhance the use of product recommendations and give visitors a whole new look and feel with maximised product placement and cross-selling potential. We’re gearing up to tap into the system’s true potential and we hope to roll out the full merchandising and search platform in the new fiscal year. We have truly engaged with Locayta. We enjoy the personal relationship as well as the power of the technology. It’s an exciting time.”

How do I  integrate these functionalities within my retail site? As part of the full Locayta Freestyle Merchandising® package, Locayta Product Recommendations and Locayta Search have increased sales across the web by up to 19%  for clients, including Tescoboohoo.com and Paperchase. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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The ability to position and “merchandise” product using strategic methodology is a key and essential revenue driver for online retail. Locayta Balance Factor®  does just this by enabling retailers to determine the exact sequence of products on their retail site. Whilst the presentation and sequencing of product within online retail is subject to many theories, methodologies and practical applications of online merchandising research, Locayta’s techologies has been proven to boost both average order values and conversion rates. One of the most advanced, unique and fundamental elements of this is  Locayta Balance Factor®.

Locayta Balance Factor®

Uniquely developed in house at Locayta, the Balance Factor®  technology is a highly original online merchandising tool which works with the data on your retail website to set preferences for both the dynamic and manual sequencing of your products online. The technology enables you, the retailer, to maintain, manage and optimise control over the product display on every single page of your eCommerce platform including search results pages and category pages.

Balance Factor

Locayta Balance Factor®  combines rules based metrics with your own chosen retailing priorities, be it price, margin, newness or stock availability, then analyses your priorities and weights search results and category pages accordingly to the optimimum presentation. Locayta Balance Factor® puts you in control of your merchandising and is specifically designed to help you enhance your sales and conversion rates. As part of the full Locayta Freestyle Merchandising® package, Locayta Balance Factor® has increased sales across the web by up to 19%  for clients, including boohoo.comSuperdry.com and Prezzybox.com .

Specifically designed to help you enhance your sales and conversion rates, Locayta Balance Factor® is unique in providing retailers with total control over where and when sales occur. This means that as a retailer, if you need to promote certain products to hit margins, clear stock or highlight popular products, for the first time strategic control is at your fingertips.

A client experience:

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Chris Griffin, Head of Ecommerce at Superdry.com

“Locayta offered the perfect combination of tools to control our search and merchandising. Our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. Our e-commerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months.”

What next?

Amongst the many services available from LocaytaBalance Factor® comes fully integrated into the Locayta Freestyle Merchandising® platform. To see Locayta Balance Factor® in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com for a quick, FREE and easy demo.

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Helping to connect your customers to your products in a clear, concise and effective manner is the most productive way of increasing conversions and average basket order values. Enabling your customer to find the product they are looking for is often one of the biggest challenges within the online merchandising market. Taking an approach which learns from online user behviour to provide a better service is one that will succeed. Locayta Search has done just this. Read on to find out more on how this and the rest of the Locayta Freestyle Merchandising feature set can enhance your conversions and sales.

Locayta Search

Believing that most websites are poorly served by their in-site search functionality, Locayta have become highly specialised and expert within the on-site search field.  Locayta provides the site search for clients including, Tesco, Boohoo and Prezzybox.  Locayta Search is specifically optimised for finding products on your site and is fully integrated into the Locayta Freestyle Merchandising platform. So how does it work? Utilising some of the most sophisticated search technologies available, Locayta Search is able to use the information on your site and learns from what customers are searching for.

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It provides sophisticated features including the following…

Intelligent Navigation:  This presents products within a guided navigation framework,  displaying several relevant refinement options available to the user and enabling them to drill-down using those refinement options.

Predictive type-ahead: This intelligently suggests products and alternative search terms based on the collective intelligence both your users and products and your product catalogue. It is specifically optimised for your data and your site requirements.

Spell Correction: 50% of search queries are misspelt causing visitors to leave having not found what they are looking for. Locayta’s technology will catch any misspelling or miss-typing and is able to understand even the weakest search term.

Locayta Balance Factor®: This unique technology developed in house, enables you to merchandise the ordering of products on site adjusting search results based on metrics such as margin, popularity, newness to site and stock availability. This enable search driven merchandising on site.

Case Study:

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For Prezzybox, Locayta has delivered results beyond expectations. “It’s been a revelation,” says Edwards. “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

What’s Next?

To see Locayta Search in action and find out more on how the services can enhance your current online performance, visit www.locayta.com today.

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From all angles, visual, technical and logical, the placement of product online is a key element in merchandising when it comes to driving sales. If this is strategically planned and carefully merchandised with intelligence, you have the ability to truly optimise all potential opportunities to guide your customer to purchase, which is one not to be ignored. Whilst the more established medium of in-store shopping has this down to a fine art, the online world is steps behind still developing new and exciting ways to embrace technology to resolve the challenge. Keep reading to find out how for clients including Tesco, Boohoo.com and Superdry.com, Locayta Product Sequencing has done just that.

Locayta Product Sequencing

As an innovative, creative and proactive company, Locayta have developed a technology in house, which helps retailers to pre-determine the ordering /  placement of products on both category pages and search results pages across their retail platform. Locayta Product Sequencing can be set up to be automatically programmed responding to user behaviour, as well as having the flexibility to be specifically set up by retail owners with targets in mind. For their clients, this is providing an unrivalled element of control meaning merchants are able to specify the order of products by any variable; this can be stock levels, newness, price, popularity or margin.

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Another element of this technology which is fundamental in the automatic nature of Locayta Product Sequencing is Locayta Balance Factor®. Another technology developed in house by the team at Locayta, this specific technlogy means you can place business rules and weight their importance. This means like never before have retailers has the ability to influence product sequencing. Once set, Locayta Balance Factor® works by automatically updating the ordering of your products according to the guidelines.

The Benefits

Amongst all the funcationality discussions, it’s important to note the benefits of the technology. What can you take away? In sumary, Locayta Product Sequencing helps retailers to engage and compel their customers to translate to purchase. It is both a highly influential and very flexible method of using visual merchandising to benefit both your users and your conversion rates; statistics proove this the technology increases basket value, maximises conversions and entices new first time buyers. Locayta Product Sequencing has not only increased sales across the web by between 15 – 30 %, but has provided an eCommerce visual merchandising solution for Locayta clients Superdry.comboohoo.com and prezzybox.com.

What next?

To see Locayta Product Sequencing in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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As an enterprising and ambitious online merchant, looking to the big dogs to see how you can learn and develop your offer is only logical. With all the possible tools of the trade at their disposal, there’s no doubt bigger players will be utilising only the best and most effective tools to drive their online sales and boost their profitability. A case in point, Tesco, who currently employ technology from Locayta Freestyle Merchandising. Keep reading to see how this is making a difference for them.

Locayta Freestyle Merchandising and Tesco

After launching over eleven years ago, last year Tesco saw a sales increase of 15%. So what features from Locayta Freestyle Merchandising have Tesco taken on?

Product Sequencing

Tesco employ Locayta’s Product Recommendations. These help to increase their online conversion rates by providing highly relevant and personalised product suggestions. This is one of the most impact-full and effective online merchandising techniques in the market. Working in real time, Locayta’s advanced technology makes tailored suggestions using specially designed behavioural merchandising algorithms. These harness the collective intelligence on the user behaviour on Tesco’s site, to make relevant and personal product recommendations enhancing average basket values.

Tesco also employ Locayta Product Accessory Recommendations which use Locayta Balance Factor® . These help to give Tesco the ultimate control when it comes to the presentation of their product recommendations. Being able to sequence the products in a specific way, results in a smooth, relevant experience for Tesco’s users that will help to convert them into regular loyal customers who know they can depend on Tesco to find what they need.

Both of the above technologies can be set up to work automatically based upon user behaviour.

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Tesco – A review

Mark Wakeley, Change Manager at Tesco, says, “Locayta’s product and accessory recommendations ensure that customers have quick access to the outfits they seek. It’s about offering convenient service, helping customers to choose the ideal look for them, and ultimately increasing conversion rates and order values by pointing them towards extra products that will complement their main choices. Locayta are a great company who take the time to meet with us once a week to look at potential new advances that will tighten our performance further.

For more information on Locayta’s services, visit www.locayta.com today.

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For some retailers, investing time, effort and monetary funds into Visual Merchandising can be a hard sell. The ability to quantify, justify and warrant investment within the visual medium of merchandising is questionable to many eCommerce merchants. How can we measure and quantify the results? How do we know it’s working? And what are the proven rewards to Visual Merchandising and how best to optimise the opportunity?Whilst such questions remain on the lips of many merchants looking for ways to expand their eCommerce business, today we’re discussing just this to show how Visual Merchandising is truly worth investment.

Locayta Visual Merchandising…

Locayata Freestyle Merchandising specialises in enabling their clients to transfer traditional in-store visual merchandising techniques online in a powerful but flexible way. The technology works to drive the display of visual elements on your site including product sequencing and product recommendations as well as intelligently driven advertising placements, innovative behavioural targeting and using Locayta Balance Factor® to dynamically present products in successful locations.

A review…

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Locayta client boohoo.com said,  “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.

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The figures…

The elements discussed today work towards increasing your bottom line numbers in terms of both conversion rates and basket order values, proving that  Visual Merchandising technology delivers results; results show an increase in online sales by 15-30%, increase average revenue per site, reduce clicks to purchase, achieve higher retention rates and increase customer satisfaction.

Get started

Amongst the many services available from LocaytaVisual Merchandising, including Behavioural TargetingProduct Recomendations and Display Advertising come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on how you can maximise your potential with Locayta Freestyle Merchandising®, visit www.locayta.com today.

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Most eCommerce vendors will be familiar with Product Recommendations . The ability to position attractive, appealing and personalised products next to products as you browse is a sure fire way to increase your conversion rates.  Product Recommendations also have the ability to increase your average order values boosting basket values and encouraging those higher order values. The fact is of all the merchandising tools, Product Recommendations regularly  come out on top as one of the most highly beneficial in terms of driving sales revenue. Keep reading to find out what Locayta Freestyle Merchandising®  are doing with Product Recommendations that you won’t find anywhere else…

Product Recommendations

As additional product placements on product detail pages within an eCommerce platform, Product Recommendations  act as suggestions to increase add on sales and drive additional revenue. Locayta Freestyle Merchandising® build upon this by providing personalised product recommendations in real-time on your site. Using developed in-house technology, their Product Recommendations are specially configured using behavioural algorithms to use collective intelligence available on your site and on your users making relevant and personal product recommendations which are highly likely to convert to purchase. After implementation, simple actions including viewing products, adding to basket and purchasing the personalised product recommendations on your retail site wil be automatically generated. You can set pre-determined preferences if you wanted to push a certain product or price point.

Case Study

Mark Wakeley, change manager at Tesco Clothing, who is live with Locayta Product Recommendations   says:

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“Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Adrian Spence, Head of eCommerce at Paperchase, is also live with the technology. He says…

“Our products are all about driving newness and offering fresh collections,” he explains. “At Paperchase we’re thinking much more strategically about product recommendations. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

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The next steps… 

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Superdry

When an online retailer achieves a certain amount of success, the only room for expansion and growth is internationally.  Whilst this presents an exciting and potentially very profitable proposition, the practical application of undergoing such a venture can incur many challenges and obstacles along the way. That’s why urban inspired and world renowned fashion brand, Superdry.com, turned to Locayta to create intelligent and inspiring search and merchandising functionality on a multi-lingual platform across seven international sites. So how did they do it? Keep reading to find out.

Locayta and Superdry.com

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In their search for internationally sucessful online merchandising functionality, Superdry.com were looking for fully integrated and localised communication. Locayta were able to deliver just this with their advanced product sequencing technology using the unique balance factor functionality to strategically position Superdry’s products online across their multiple sites. Locayta’s advanced search was able to perform exactly to Superdry’s exact specification and requirements with various functionalities including intelligent navigation and spell correction to guarantee fruitful search results every time.

Locayta Review from Superdry.com

This is what eCommerce Manager at Superdry.com, Chris Griffin, had to say about the technology…

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“We were impressed by Locayta’s unique ability to achieve fully automated visual merchandising and fast multi-lingual search results no matter what the geographical location. We felt they were head and shoulders above the rest. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international eCommerce strategy has experienced four figure growth”.

Next steps…

To find out more on Locayta Freestyle Merchandising® in the expansion of your retail site, visit www.locayta.com for a quick, FREE and easy demo >>

boohoo

There’s no denying that of all the eCommerce success stories over the past few years, boohoo.com makes it to the top of the list. Based in Manchester and honing from humble beginnings, boohoo.com has only been eight years in the making and have already made it officially into top ten fashion eCommerce businesses of recent years. So how did they acheive such rapid success? Keep reading to find out.

Locayta and Boohoo.com

As well as many other factors, the online merchandising and effective site search at boohoo.com have been some of the key success drivers for the business. To ensure they were reaching their potential in terms of merchandising, boohoo.com turned to Locayta. They wanted to personalise the way they merchandised their product mix to segmented audiences as well as offer an unrivalled search functionality.

To acheive this, Locayta worked with boohoo.com to deliver advanced guided navigation to  visual merchandising during product browsing as well as personalised product recommendations and rules based merchandising to push conversion rates and average order values.

Locayta Review from boohoo.com

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This is what eCommerce Manager at boohoo.com, Catherine Turner, had to say about the technology…

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

 

Next steps…

To find out more about the functionalities available at Locayta used by boohoo.com and to see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com to