There’s no denying that of all the eCommerce success stories over the past few years, makes it to the top of the list. Based in Manchester and honing from humble beginnings, has only been eight years in the making and have already made it officially into top ten fashion eCommerce businesses of recent years. So how did they acheive such rapid success? Keep reading to find out.

Locayta and

As well as many other factors, the online merchandising and effective site search at have been some of the key success drivers for the business. To ensure they were reaching their potential in terms of merchandising, turned to Locayta. They wanted to personalise the way they merchandised their product mix to segmented audiences as well as offer an unrivalled search functionality.

To acheive this, Locayta worked with to deliver advanced guided navigation to  visual merchandising during product browsing as well as personalised product recommendations and rules based merchandising to push conversion rates and average order values.

Locayta Review from


This is what eCommerce Manager at, Catherine Turner, had to say about the technology…

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.


Next steps…

To find out more about the functionalities available at Locayta used by and to see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit to