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Most eCommerce vendors will be familiar with Product Recommendations . The ability to position attractive, appealing and personalised products next to products as you browse is a sure fire way to increase your conversion rates.  Product Recommendations also have the ability to increase your average order values boosting basket values and encouraging those higher order values. The fact is of all the merchandising tools, Product Recommendations regularly  come out on top as one of the most highly beneficial in terms of driving sales revenue. Keep reading to find out what Locayta Freestyle Merchandising®  are doing with Product Recommendations that you won’t find anywhere else…

Product Recommendations

As additional product placements on product detail pages within an eCommerce platform, Product Recommendations  act as suggestions to increase add on sales and drive additional revenue. Locayta Freestyle Merchandising® build upon this by providing personalised product recommendations in real-time on your site. Using developed in-house technology, their Product Recommendations are specially configured using behavioural algorithms to use collective intelligence available on your site and on your users making relevant and personal product recommendations which are highly likely to convert to purchase. After implementation, simple actions including viewing products, adding to basket and purchasing the personalised product recommendations on your retail site wil be automatically generated. You can set pre-determined preferences if you wanted to push a certain product or price point.

Case Study

Mark Wakeley, change manager at Tesco Clothing, who is live with Locayta Product Recommendations   says:

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“Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Adrian Spence, Head of eCommerce at Paperchase, is also live with the technology. He says…

“Our products are all about driving newness and offering fresh collections,” he explains. “At Paperchase we’re thinking much more strategically about product recommendations. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

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The next steps… 

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.