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For some retailers, investing time, effort and monetary funds into Visual Merchandising can be a hard sell. The ability to quantify, justify and warrant investment within the visual medium of merchandising is questionable to many eCommerce merchants. How can we measure and quantify the results? How do we know it’s working? And what are the proven rewards to Visual Merchandising and how best to optimise the opportunity?Whilst such questions remain on the lips of many merchants looking for ways to expand their eCommerce business, today we’re discussing just this to show how Visual Merchandising is truly worth investment.

Locayta Visual Merchandising…

Locayata Freestyle Merchandising specialises in enabling their clients to transfer traditional in-store visual merchandising techniques online in a powerful but flexible way. The technology works to drive the display of visual elements on your site including product sequencing and product recommendations as well as intelligently driven advertising placements, innovative behavioural targeting and using Locayta Balance Factor® to dynamically present products in successful locations.

A review…

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Locayta client boohoo.com said,  “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.

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The figures…

The elements discussed today work towards increasing your bottom line numbers in terms of both conversion rates and basket order values, proving that  Visual Merchandising technology delivers results; results show an increase in online sales by 15-30%, increase average revenue per site, reduce clicks to purchase, achieve higher retention rates and increase customer satisfaction.

Get started

Amongst the many services available from LocaytaVisual Merchandising, including Behavioural TargetingProduct Recomendations and Display Advertising come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on how you can maximise your potential with Locayta Freestyle Merchandising®, visit www.locayta.com today.