As an enterprising and ambitious online merchant, looking to the big dogs to see how you can learn and develop your offer is only logical. With all the possible tools of the trade at their disposal, there’s no doubt bigger players will be utilising only the best and most effective tools to drive their online sales and boost their profitability. A case in point, Tesco, who currently employ technology from Locayta Freestyle Merchandising. Keep reading to see how this is making a difference for them.

Locayta Freestyle Merchandising and Tesco

After launching over eleven years ago, last year Tesco saw a sales increase of 15%. So what features from Locayta Freestyle Merchandising have Tesco taken on?

Product Sequencing

Tesco employ Locayta’s Product Recommendations. These help to increase their online conversion rates by providing highly relevant and personalised product suggestions. This is one of the most impact-full and effective online merchandising techniques in the market. Working in real time, Locayta’s advanced technology makes tailored suggestions using specially designed behavioural merchandising algorithms. These harness the collective intelligence on the user behaviour on Tesco’s site, to make relevant and personal product recommendations enhancing average basket values.

Tesco also employ Locayta Product Accessory Recommendations which use Locayta Balance Factor® . These help to give Tesco the ultimate control when it comes to the presentation of their product recommendations. Being able to sequence the products in a specific way, results in a smooth, relevant experience for Tesco’s users that will help to convert them into regular loyal customers who know they can depend on Tesco to find what they need.

Both of the above technologies can be set up to work automatically based upon user behaviour.


Tesco – A review

Mark Wakeley, Change Manager at Tesco, says, “Locayta’s product and accessory recommendations ensure that customers have quick access to the outfits they seek. It’s about offering convenient service, helping customers to choose the ideal look for them, and ultimately increasing conversion rates and order values by pointing them towards extra products that will complement their main choices. Locayta are a great company who take the time to meet with us once a week to look at potential new advances that will tighten our performance further.

For more information on Locayta’s services, visit www.locayta.com today.