The ability to position and “merchandise” product using strategic methodology is a key and essential revenue driver for online retail. Locayta Balance Factor®  does just this by enabling retailers to determine the exact sequence of products on their retail site. Whilst the presentation and sequencing of product within online retail is subject to many theories, methodologies and practical applications of online merchandising research, Locayta’s techologies has been proven to boost both average order values and conversion rates. One of the most advanced, unique and fundamental elements of this is  Locayta Balance Factor®.

Locayta Balance Factor®

Uniquely developed in house at Locayta, the Balance Factor®  technology is a highly original online merchandising tool which works with the data on your retail website to set preferences for both the dynamic and manual sequencing of your products online. The technology enables you, the retailer, to maintain, manage and optimise control over the product display on every single page of your eCommerce platform including search results pages and category pages.

Balance Factor

Locayta Balance Factor®  combines rules based metrics with your own chosen retailing priorities, be it price, margin, newness or stock availability, then analyses your priorities and weights search results and category pages accordingly to the optimimum presentation. Locayta Balance Factor® puts you in control of your merchandising and is specifically designed to help you enhance your sales and conversion rates. As part of the full Locayta Freestyle Merchandising® package, Locayta Balance Factor® has increased sales across the web by up to 19%  for clients, including and .

Specifically designed to help you enhance your sales and conversion rates, Locayta Balance Factor® is unique in providing retailers with total control over where and when sales occur. This means that as a retailer, if you need to promote certain products to hit margins, clear stock or highlight popular products, for the first time strategic control is at your fingertips.

A client experience:


Chris Griffin, Head of Ecommerce at

“Locayta offered the perfect combination of tools to control our search and merchandising. Our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. Our e-commerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months.”

What next?

Amongst the many services available from LocaytaBalance Factor® comes fully integrated into the Locayta Freestyle Merchandising® platform. To see Locayta Balance Factor® in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit for a quick, FREE and easy demo.